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The value of using social media to broaden your academic reach
Tanya Golash-Boza, Ph.D., is an associate professor of Sociology at the University of California, Merced. She is widely published, with her academic works including academic and trade books, textbook chapters for edited volumes, and journal articles. Currently she is working on two primary projects, one being a book on the lives of people deported from the United States, and the second being a sociology textbook on race and racism. Golash-Boza has successfully utilized social media in her academic career for the past several years. She is the author of three popular blogs, including her academic blog entitled Get a Life, PhD, Weekly Tips on How to Succeed in Academia and Have a Life Too.
Here Golash-Boza shares her insights on the value of utilizing social media to broaden your academic reach.
How to maximize the traffic on your blog
Publishers are increasingly expecting authors to blog in connection with their books. These blogs can be a highly effective marketing tool—if you can successfully attract readers. In order for your blog to thrive, you need large numbers of engaged readers who follow, comment on, and repost your content, which means you need to know how to maximize your traffic.
7 Tips for creating your own website
It has become increasingly important for academics to create an online presence as a means of networking and marketing their work. One way to do that is to create your own professional website.
To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process:
How to use social media as an academic writer
Social media has become an influential force in both our personal and professional lives. According to Mark Carrigan, social media trainer and sociologist at the University of Warwick, social media offers many benefits for academic writers. In a recent TAA webinar entitled, ‘What On Earth Will I Tweet About?’: Feeling Comfortable with Social Media as an Academic, Carrigan shared some of those benefits.
“One advantage of social media for academic writers is that it allows you to have an independent presence online so if you switch institutions, you can still easily be found,” Carrigan said. Since many academics work at multiple educational institutions during their careers, an independent online presence can be an invaluable networking and promotional tool.
How to create textbook supplements
Chemistry author Karen Timberlake created a website for the seventh edition of her textbook, Chemistry: An Introduction to General, Inorganic…