How to build an academic brand online

If you Google your own name, are you happy with what the search results show about you and your work? If not, you may want to take steps to improve your online presence to better reflect your academic brand, which articulates your unique expertise and affects the way you are perceived both online and in the real world.

In a recent TAA webinar entitled, “Designing Your Online Presence to Communicate Your Academic Brand,” veteran higher ed blogger Lee Skallerup Bessette and academic branding coach Paula Thompson, both of Academic Coaching & Writing discussed ways to create or enhance your online presence to promote yourself and your work.

Featured Member Meggin McIntosh – Deliberate strategies to improve your productivity and sanity

Meggin McIntosh is a Professor and Director Emerita of the Excellence in Teaching Program at University of Nevada, Reno. In 1996 she founded Emphasis on Excellence, Inc., a company dedicated to providing productivity and organizational resources to faculty, individuals, and the private sector. With topics ranging from writing productivity and professional development to children’s and young adult literature, McIntosh is widely published with nearly 50 scholarly articles, two academic books, 29 curriculum publications, 14 instructional guides, textbook and scholarly book chapters, a teaching guide, and more than 1,500 blog and online articles.

Here McIntosh shares deliberate strategies to help improve your productivity and sanity.