The most useful textbook & academic posts of the week: December 29, 2017

In this final week of 2017, few creatures were stirring with new articles and content between the holidays, but we were able to locate a few gems for consideration as you reflect on this year and prepare for the next. For starters, looking back, 2017 was a breakthrough year for OER and a time of textbook pricing discussion impacted by continued changes in available purchasing options. In contrast, looking forward, we found articles on book marketing traps to avoid, how to maintain a healthy competitive nature, and self-care practices you may want to consider adopting in 2018.

In this season of giving and in preparation for the gift of a new year on the way, keep in mind the words of Cheryl Alleway, “Writing is a gift to both the writer and the reader”, and keep writing.

Students lead the march toward mobile: Three strategies for adapting and responding

It is becoming increasingly clear that students want and need to use mobile devices as a supplement to their print and e-textbooks and LMS course platforms. In fact, many students prefer reading on mobile. Students are leading the market to mobile, and publishers are following. Some authors are working to adapt existing materials to the mobile platform, but in many cases the publisher adapts the material with little or no author input. Authors have a vested interest in keeping up with this transition in terms of the technology opportunities, content quality control, and enhanced marketability of their works.

Member Spotlight: Marielle Hoefnagels

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Become the master of your writing universe

We are all up against a relentless stream of competing demands when we are trying to write. These demands often seem urgent, and while they can be compelling and tantalizing, they also represent ever-present obstacles to getting our writing done. To combat this problem, and better enable yourself to achieve your writing goals, author, professor, and writing coach Kathleen P. King suggests that you become the master of your writing universe.

Timesaving tech tip: Customize and create styles for consistent, instant document formatting

I’ve got my own writing style. I’m sure you do too. Regardless, you likely have editors, publishers, and/or teachers who insist on specific style requirements that can be quite tedious and time-consuming to apply on a document by document basis.

Timesaving tip: Customize and create styles for consistent and instant formatting.

Nominate yourself or a colleague for a TAA award

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Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…