Full results of TAA’s 2020 Textbook Contracts & Royalties Survey now available

In a recent survey conducted by the Textbook & Academic Authors Association (TAA), 27% of respondents reported that their 2019 royalties were 25% or more lower than in recent years. Only 8% reported that their royalties were 25% or more higher than in recent years.

One survey respondent, who writes in the Business discipline for Cengage and has been authoring textbooks since 1985, said: “Cengage Unlimited has had a significant impact on our royalties. We were told that CU would capture more sales (at a lower price point). It has not happened; we are selling (marginally) fewer units, but at a much lower price point.” The highest royalty rate this respondent had negotiated for both their print and digital textbooks was 20% and the lowest was 15%. They also reported their 2019 royalties were between 10% and 25% lower than recent years.

Most useful textbook and academic posts of the week: April 3, 2020

Ben Franklin once said, “Either write something worth reading or do something worth writing.” As we start the month of April, the first full month of spring, the season of new beginnings, it’s important that we do something. Despite the worldwide call for social isolation and limited activity, we must continue to find ways to progress in our academic efforts.

To support those efforts, we have found the following collection of articles on the web this week. First, we offer advice on resetting your research agenda while working from home, core knowledge on the basics of theory, and tips for writing successful proposals. We then explore what to do now, storytelling, relational inquiry, and truth-listening, and how to prepare for an effective virtual interview. Finally, we explore noteworthy topics of the Internet Archive, who is allowed to talk about equality, diversity, and inclusion, and scholarly issues of COVID-19 racism.

This week, we hope that you continue to write something worth reading, that you advance your scholarly efforts, and that you do something to make your writing stronger. Happy writing!