Many college textbook authors are experiencing declining print unit sales and diminishing royalty checks. Regular price increases previously helped college textbook publishers offset shrinking print sales, but that strategy is no longer effective. Consequently, some publishers are cutting budgets to offset revenue shortfalls. They’re also diverting remaining investment resources into new digital products and services that offer a measure of protection against the depredations of used, rental, and pirate competition. As a result, those publishers are rebranding themselves as software or learning science companies and setting very public goals to eliminate or scale back their print publishing programs in favor of fully digital product models. What are the key forces driving college publishers’ online publishing strategies? What are some steps higher education textbook authors can take in response?
TAA’s 30th Annual Textbook & Academic Authoring Conference session proposals deadline is October 6, 2016. TAA invites the submission of presentations relevant to authoring and publishing textbooks and academic works (journal articles, academic books, and monographs).
The conference will be held at the Renaissance Providence Downtown Hotel, Providence, RI, June 9-10, 2017. The conference will be attended by authors and aspiring authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country.