12/9 TAA Webinar – How to Hook Your Audience

In the era of “fake news,” it is critical that research be translated and published as widely and accurately as possible. Among many journalists, however, academics are notorious for their caveats, sub-clauses, and unwillingness to tell a good story. Research experts often find it challenging to engage non-specialist audiences in ways that preserve the rigor and credibility of their work.

Join us Thursday, December 9 from 1-2 p.m. ET for the TAA webinar, “How to Hook Your Audience”, presented by Erica Machulak, PhD., founder of Hikma Strategies. Erica will offer a framework and actionable strategies to write research narratives that inform and engage non-specialist audiences.

Most useful textbook and academic posts of the week: November 5, 2021

As we reach the first Friday in November – also recognized as Academic Writing Month or AcWriMo in our textbook and academic authoring world – we look for ways to add productivity to our projects, to seek completion of our manuscripts, and to evaluate the why behind what we are working to accomplish.

Whether you are taking part in our TAA Preview Week (11/1-11/7), joining for our AcWriMo webinar series on Putting Your Dream of Publication to the Test, or finding your own approach to building a stronger writing practice, we hope these resources help. Happy writing!