Shavers receives TAA Publication Grant

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Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…

Busy TAA People: Margarita Huerta receives assistant professorship post

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Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…

4 Steps to promoting your textbook

Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.