TAA member Michael R. Solomon is a Professor of Marketing in the Haub School of Business at Saint Joseph’s University and is a textbook and academic author in the marketing discipline.
He has published approximately 30 textbooks (including international adaptations) and over 60 journal articles. His most recent textbook is Consumer Behavior: Buying, Having and Being 12th ed., published by Pearson Education.
TAA member Al Trujillo is a Professor of Oceanography at Palomar College and a textbook author in the Earth Science: Oceanography discipline.
Most recently, he has published the 12th edition of Essentials of Oceanography with Pearson Education. This textbook is the market-leading college-level oceanography textbook worldwide.
Our priorities are reflected in our sense of professional identity. Are you an academic or a writer? Are you an instructor/researcher/research supervisor/committee member/conference presentation planner (not to mention parent, community volunteer and…) who is compelled to write in order to get, keep, or advance in a desired career? Do you see yourself as a writer who uses what you learn from your life and work to inspire others? Or are you looking for the right balance?
