When Kathy Burleson, a senior lecturer of biology at Hamline University, was preparing to teach a course on the biology of women, she was surprised that she couldn’t find any images of the female muscular system to use for the class. “I got really curious about the discrepancies in how women’s and men’s bodies are portrayed across anatomy and physiology textbooks,” she said. To learn more, she embarked on a research project in 2016 with the goal of helping to close diversity gaps in STEM.“Textbook images tell us a story about science and who belongs in science,” she said. “My hope is that, informed from interviews and data, we can give textbook publishers something to think about.”
Busy TAA People: TAA member’s book goes completely digital
The 5th edition of TAA Council Vice President Paul Krieger’s book, A Visual Analogy Guide to Human Anatomy & Physiology, published by Top Hat, is being transformed into a completely digital and interactive book. The new book cover was completed in March 2023. The new edition will be released September 2023. Congratulations Paul!
Laying the foundation for an academic textbook: Testing for audience
It’s one thing to write a textbook; it is another matter entirely to get a critical mass of people to buy. For someone socialized as an academic, the audience for a textbook is a far less specialized one than one is accustomed to addressing. The format has to be perceived as accessible; the audience has to find it welcoming.
A website about trade books provides analytics enough to give a would-be author pause. According to Bookscan, of the 3.2 million books tracked in 2021, fewer than 1percent sold more than 5,000 copies. While I confess to find myself turning to book writing for the sheer love of the spaciousness it affords to expand on ideas, it’s hardly a wise investment of all-too limited time to a write a book that only a few will ever buy.
Busy TAA People: Barbara Price authors new book
AA Member Barbara Price’s book with biochemist Katherine Reid, Fat, Stressed, and Sick: MSG, Processed Food, and America’s Health Crisis, was accepted by Rowman & Littlefield in Fall 2022, with a publication date of September 2023.
“In November 2021, I was selected by TAA to receive a complimentary book proposal evaluation from Publishing Consultant John Bond,” said Price. “His insight was enormously helpful in getting my book accepted for publication. The take-home is that TAA = SUCCESS.” Congratulations Barbara!
Don’t gloss over the glossary
Do you feel like you have fallen into the abyss when dealing with your glossary? Don’t let this problematic element overwhelm you. In his 2023 Conference session, Paul Krieger will describe the standardized process he created to improve his glossary. After doing some research and creating a clear set of guidelines for his editors to develop a master glossary for three related books, the end result was a much more consistent, complete, and user-friendly glossary.
Krieger is an award-winning teacher and the creator, author, and illustrator of Morton Publishing’s Visual Analogy Guide series. Due to the success of his first book on human anatomy in 2004, this unique book concept quickly evolved into a four-book series. He is Professor Emeritus of Anatomy & Physiology at Grand Rapids Community College and also works as a scientific illustrator.
TAA member’s textbook celebrates huge milestone – 40 years in print
TAA member James Kalat’s textbook, Biological Psychology, recently celebrated its 40th year in print with the publication of the 14th edition. The 9th edition of Biological Psychology received a TAA McGuffey Longevity Award in 2007. Congratulations James!