A public relations timeline to secure more media for your book

In a recent TAA webinar, “How to Secure More Media for Your Book and Brand”, Brian Feinblum shared his experience and expertise in public relations, especially as it relates to authors, their books, and their personal brand.

In addition to useful tips for how to approach and get media coverage (and some common mistakes authors make in trying to do so), Feinblum shared a timeline for successful execution of a publicity plan. The plan outlined below begins six months in advance of publication and continues 90-120 days after release.

Pearson’s ‘digital first’ announcement: A legal perspective

Interpreting, Adapting, and Amending Textbook Publishing Contracts in a Changing Publishing World

In announcing its new strategic commitment to digital courseware and its dramatic break from the traditional model of successive print editions of textbooks, Pearson addressed a letter “to our author community.” In the letter, Pearson emphasized its ties to “our authors and partners” and declared that “together we can provide updates, enhancements, and digital functionality to respond more quickly to changing customer expectations, demands, curricular shifts and developments in your field.”

Most useful textbook and academic posts of the week: July 26, 2019

This week’s collection of articles from around the web is laden with soul-searching practices for academic writers. The list includes ways to improve weaknesses, approach processes creatively, flip the story, balance satisfaction with needs, and apply quick fixes to research. It also contains insight into the PhD process with teenagers, the decline of textbook spending, and the balance of open access and the cost of quality.

Virginia Woolf once said, “Every secret of a writer’s soul, every experience of his life, every quality of his mind, is written large in his works.” This week share your secrets, experience, and quality of mind through your work. Happy writing!

Pearson announces move to digital-first

Pearson, one of the world’s largest educational publishers, recently announced that all of its U.S. higher ed titles will be released in digital-first format. The announcement comes as Pearson takes steps to regain profitability in a market that has become increasingly price sensitive.

For Pearson, digital-first is a departure from the traditional publishing model in which final drafts are handed off to a compositor who lays out pages that are then sent to be printed. Once a print edition is produced, a second production process swings into gear to create a digital book, either by outputting to PDF format or by transforming text and media into a digital format that is uploaded to a cloud-based learning platform.

Tools for complex collaborations

When we collaborate on a writing or editing project with one or two people, we can get away with sharing documents as email attachments. In more complex projects, we might have multiple partners, and each partner could have a significant amount of research and/or writing to contribute. Collaborative partners might have their own teams or student assistants who contribute to the effort. Sharing attachments is no longer the best strategy for exchanging work in progress, so what should we do?

6 Steps to organizing for collaborative advantage for writers

In her recent TAA webinar, “Mentor, Coach, Supervisor: Collaborative Ways to Work with Writers”, Janet Salmons defined collaboration as “an interactive process that engages two or more individuals or groups who work together to achieve outcomes they could not accomplish independently”. During the session, she shared details about her taxonomy of collaboration and strategies for successful collaboration among academic writers.

In summary of the process for implementing the taxonomy of collaboration and organizing an environment suitable for creating a collaborative advantage for writers, she shared the following six steps.