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A public relations timeline to secure more media for your book

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In a recent TAA webinar, “How to Secure More Media for Your Book and Brand”, Brian Feinblum shared his experience and expertise in public relations, especially as it relates to authors, their books, and their personal brand. In addition to useful tips for how to approach and get media coverage (and some common mistakes authors make in trying to do so), Feinblum shared a timeline for successful execution of a publicity plan. The plan outlined below begins six months in advance of publication and continues 90-120 days after release.

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