Launching a Consulting Business Part 2: Promoting Yourself

By Sierra Pawlak

In his 2023 TAA webinar,  “How to Leverage a Textbook or Academic Book to Launch a Consulting Career,” Bill Curry, a public procurement consultant and textbook author, details important steps you can take to promote yourself and your work, including creating your website, expanding your presence on LinkedIn, and writing your author page on Amazon and your publisher’s website. For resources on starting a new consulting business, read part one of this series here.

“I recommend that you not rely solely on your publisher’s marketing and sales efforts,” says Curry. “You will likely need to market your books and your consulting services yourself.”

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TAA Featured in Episode of The A&P Professor Podcast

TAA was featured in an episode of The A&P Professor podcast on April 12, “Pulse of Progress, Looking Back, Moving Forward,” with host Kevin Patton, an award-winning anatomy and physiology textbook author. Kevin’s comments about the benefits of TAA membership and invitation to attend TAA’s 2024 Conference on Textbook & Academic Authoring come in at 50:22.

In the episode, Kevin says: “With a strongly supportive network of colleagues, TAA provides many resources and active, engaging opportunities for growth and network-forming. TAA meets the needs of those interested in creating textbooks, lab manuals, workbooks, and other learning resources, as well as those who focus on academic writing, such as journal articles, dissertations/theses, monographs, and scholarly or other nonfiction works.”

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How ChatGPT Improved Textbook Author’s Amazon Book Description

Dr. Margaret Reece, author of Physiology: Custom-Designed Chemistry, recently used AI tool ChatGPT to revise her book’s description on Amazon. The following illustrates how the process worked, including a before and after description and the prompt she used. “I did some minor editing of the AI response, but I think it is much better than the original,” she said.

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How to Organize a Book Launch

Congratulations! Your book is in print. It’s time to party.

Ok, do you literally want to have a party where people come and celebrate this significant milestone with you? If so, read on.

A book launch is an event that occurs on or around the official release date of your book where people come together to celebrate your book publication and learn more about your book.

You can host a book launch at a local bookstore.

If you’d like for your book launch to happen at a local bookstore, the first step is to find a bookstore that hosts events and has staff who support events. The second step is to pitch to them. Bookstores struggle to find audiences for book events so your job will be to convince them that you have an audience. For most writers, that audience includes your friends, neighbors, and colleagues. This is why it’s easiest to have a book launch in the city or town you live in.

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To Promote Your Book, Consider a Webinar

In addition to all the social media, a webinar is an excellent promotional tool for your book. Combining PowerPoint slides and audio and posting on your website, YouTube, and the ubiquitous social media, a webinar delivers valuable information and shows you’re the one to deliver more. But you’ve gotta do it well, or people (potential readers/buyers of your book) will click off. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I share what I learned about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. You can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar.

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