‘Publication party’ great way to promote your new textbook

Writing a textbook not only has the potential to generate royalties, but is also a great way to advance your career. Karen Morris, author of Hotel, Restaurant and Travel Law, has used her textbook to do just that by hosting a “Publication Party” each time a new edition of her book is published.

A “Publication Party” is an event designed to celebrate the accomplishment of completing the book and to remind people that you are an author.

“If you don’t take advantage of this opportunity to promote yourself, in my mind, it is such as wasted opportunity,” said Morris, also distinguished professor at Monroe Community College. “It’s a way to gain publicity and notice, which is part of my goal in writing textbooks.”

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7 Tips for creating your own website for networking and marketing your academic work

It has become increasingly important for academics to create an online presence as a means of networking and marketing your work. One way to do that is to create your own professional website.

To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process:

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6 Tips for marketing your textbook

Q: “I have been writing a textbook but so far have been unable to interest a major publisher. I may publish it with a small publisher without a sales force. That leaves me to market the textbook. Can you share some advice for what I should do in this situation?”

A: Robert Christopherson, professor emeritus of geography at American River College and author of the leading physical geography textbooks in the U.S. and Canada:

  1. Examine similar textbooks in the field you are writing in over the past 10 years. Record publisher names, editors listed on the copyright page, and begin a list of any reviewers listed in the Preface. This process will give you an idea of publishers active in the discipline and some you might want to contact with your proposal.
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