To Promote Your Book, Consider a Webinar

In addition to all the social media, a webinar is an excellent promotional tool for your book. Combining PowerPoint slides and audio and posting on your website, YouTube, and the ubiquitous social media, a webinar delivers valuable information and shows you’re the one to deliver more. But you’ve gotta do it well, or people (potential readers/buyers of your book) will click off. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I share what I learned about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. You can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar.

Don’t Kill Your Chances With a Publisher By Making This Mistake

Kevin Adams, a research engineer at Vanderbilt University and author of over 50 articles in peer-reviewed journals and conference proceedings and three books, including Systemic Decision Making: Fundamentals for Addressing Problems and Messes (with Dr. Patrick Hester), which won 2018 TAA Most Promising New Textbook Award, shares his insight into what can kill your chances with a publisher:

“Technical writing in the engineering field often suffers from insufficient clarity and supporting references, issues that significantly reduce the validity of the author’s notions. Having sufficient and properly cited references improves the reliability of the author’s thesis and gives the reader sources for further investigation. The use of quotation marks and page numbers for direct quotations provide context rich information and reinforce the author’s points in the paper. Properly cited references from scholarly sources that use the modern digital object identifier (doi) ensure that readers can locate and access the reference cited. Peer reviewed scholarly sources prove to be the best cited sources as they have both high reliability and validity.”