2019 Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher

We recently reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the five-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher.

My writing is an open book

The first time I thought about potentially authoring a textbook was in 2005.  I was teaching as an adjunct at four different colleges and was using a different textbook for each.  Each time I brought the correlating textbook for the correlating College Success class with the correlating handouts, assignments, quizzes, and other materials, it felt like a small victory.  As I started to create my own content, I decided that if I ever was hired full time, I would write my own text.  A few years later, I accepted a full-time tenure track faculty position at Grossmont College in San Diego and two years after that I began writing my first textbook.

Most useful textbook and academic posts of the week: April 26, 2019

It’s the end of April. A time when many academics are faced with countless deadlines, upcoming graduations, and new beginnings – all of which carrying their own advantages and challenges. In this week’s collection of posts from around the web, we find advice and resources to promote success in those academic endeavors.

First, if actively writing, don’t overlook the value of editing in the process and be open to potential changes in your plan as you balance your ideal with the reality of deadlines. To support your writing efforts, explore the advantages that personal industry groups and artificial intelligence tools may provide. Keep in mind the reality of semester rhythms, associated burnout, and the need to find balance among your various work-related efforts. Finally, for those embarking on new beginnings as the academic year comes to a close, we share information on the first Read and Publish deal in the US and a list of academic job interview questions (and how to answer them).

As you enter this next week, take things as they come. Focus on each task without getting lost in the potential overwhelm of everything that this part of the academic season often brings. Find a balance for your work. Enjoy the endings and completions, and look forward to the beginnings lying ahead. And through it all, happy writing!

7 Basics of branding

In her recent TAA webinar, “You Got This: Marketing Strategies to Build a Signature Platform”, Dr. JoNataye Prather shared with attendees some excellent advice on developing a marketing mindset. Driven by a personal mission to “empower, educate, and inspire learners to achieve their degree dream”, Prather suggested that everyone should develop a mission statement as part of their marketing platform.

To do so, she said, “reflect on who you are and what you want to convey…this will define your business.” With a mission in mind, she then shared the following seven “basics of branding” to help build a signature platform.

Give yourself the flow time you need to flourish

When I’m coaching and teaching academics, I recommend that they designate and protect four kinds of time: Free, Fixed, Focus, and Flow. Previously in this series, we looked at Free timeFixed time, and Focus time. In this short article, let’s look at Flow time.

Although folks from other professions may benefit from Flow time, academics MUST have Flow time. Yet, it is the type of time you are least likely to designate and protect while doing your planning for the week, month, quarter, semester, or year.

Commit to submit: 5 Steps to journal publishing success

Want to submit that article you’ve been working on for years?

In my work with Academic Coaching & Writing, I’ve worked with many authors who have done substantial research toward a journal article but haven’t quite been able to put it all together and get it out the door. This delay often stems, at least in part, from a nagging fear that their piece may be rejected. To greatly improve your article’s chance of successful publication, consider taking these five steps.