2019 Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher
We recently reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. We will be sharing their answers in a series of posts over the next few weeks.
This first installment of the five-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher.
Q: Why did you decide to write your textbook?
Ralph G. Carter, co-author of the 2019 Textbook Excellence Award winner, IR: International, Economic, and Human Security in a Changing World, 3e: “I wanted a text that taught the course the way I preferred.”
Nicole M. Gage, co-author of the 2019 Textbook Excellence Award winner, Fundamentals of Cognitive Neuroscience: A Beginner’s Guide, 2e: “The emergent field of Cognitive Neuroscience has changed rapidly over the last decade. Our first two books on the topic were large, upper division or medical school level texts. We decided to write a briefer, more entry-level text, based on rigorous science, that would be appropriate across full university levels. Fundamentals of CNS 1e was published in 2012. In our new edition, we wanted to make the material even more relevant to our readers and ended up largely rewriting the entire text. We are very proud of the result!”
Massimo Guiggiani, author of the 2019 Textbook Excellence Award winner, The Science of Vehicle Dynamics: Handling, Braking, and Ride of Road and Race Cars, 2e: “The second edition pursues, even more than the first edition, the goal of approaching Vehicle Dynamics as a scientific subject, with neat definitions, clearly stated assumptions, sound mathematics, critical analysis of classical concepts, and step-by-step developments. This may sound theoretical, but it is actually very practical. Indeed, some automotive companies have drastically changed their approach on some topics according to some (apparently) theoretical results presented in the first edition of my book.”
John Hennessy, co-author of the 2019 Textbook Excellence Award winner, Computer Architecture: A Quantitative Approach, 6e: “My coauthor and I were dissatisfied with the existing texts and the way the field was being taught.”
Milan Jirásek, co-author of the 2019 Most Promising New Textbook Award winner, Creep and Hygrothermal Effects in Concrete Structures, 1e: “It was suggested by my co-author, Prof. Zdeněk P. Bažant. He has been working on models for creep and shrinkage of concrete for many decades. Our objective has been to summarize the current state of the art and point out which problems remain open.”
Dana Loewy, co-author of the 2019 Textbook Excellence Award winner, Essentials of Business Communication, 11e: “I am the coauthor of an established, highly successful textbook author who started writing textbooks in our field some 30 years ago. I like the challenges and rewards of being a textbook author, providing a highly useful, contemporary guide to business communication.”
David Patterson, co-author of the 2019 Textbook Excellence Award winner, Computer Architecture: A Quantitative Approach, 6e: “We were unhappy with the current textbooks, which were qualitative surveys of options in the design of computers.”
Robert L. Zimdahl, author of the 2019 McGuffey Longevity Award winner, Fundamentals of Weed Science, 5e: “Available books did not adequately address the subject.”
Q: How did you get the interest of a publisher?
Atkinson: “A publisher came to me.”
Frank M. Carrano, co-author of the 2019 Textbook Excellence Award winner, Data Structures and Abstractions with Java, 5e: “My longtime editor changed publishers and suggested that I write this book.”
Dillon: “Originally, I had pitched proposals. When my work became more well known, some publishers approached me.”
Guffey: “The publisher came to my office partner looking for an author in a specific content area; she refused, but recommended me. I had the right ‘pedigree,’ according to the publisher (a doctorate in the field, teaching experience in the field, a tenure position in a large school that would use the book, and a husband teaching in a related field at an elite university).”
Heinzen and Goodfriend: “Perseverance and developing personal contacts at conferences.”
Hennessy: “We sent an email: our names were well known, as our publisher was small and focused on computing.”
Henry: “I was approached by a co-author.”
Loewy: “My coauthor can answer this better than I can. I came aboard decades after the two textbooks were first published.”
Lucas: “I typically scour trade show venues at professional conferences that I attend for new content and ideas. They often have publishers selling books related to the conference theme exhibiting and have acquisition authors onsite. In 1995, I met the President of my first book publishing company at a training conference. After a discussion, I submitted my first book proposal. That and two more subsequent proposals were accepted and then the publisher asked me to write my award-winning Customer Service Skills for Success book, which will soon go into 8th edition.”
Patterson: “We contacted three or four to see who might be interested, and several were.”
Pennock: “I wrote a proposal and cold-called publishers to see if they would meet at a conference I was attending. I knew there was a competing book from a different publisher, but also knew it didn’t meet the learning goals most public policy professors have for their students.
Zimdahl: “I submitted a proposal.”
View all of the 2019 Textbook Award winners
Read the second installment in this series: Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software
Read the third installment in this series: Textbook award-winning insight (Part 3): Pedagogy and marketing involvement
Read the fourth installment in this series: Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice
Read the fifth installment in this series: Textbook award-winning insight (Part 5): Key to textbook longevity, preparing for the next edition