Your textbook isn’t being revised. Now what?

Just askIf your standard textbook revision cycle has come and gone, it doesn’t automatically mean that you aren’t being revised, and you can’t expect that your publisher will reach out to you either, so you’ll need to ask, says Donna Battista, vice president of content strategy for Top Hat.

“Get in touch with your publisher and just ask directly,” she says. “I think it’s always good practice to start from the perspective that everybody is going to work in good faith. Nobody wants to squat on your rights.”

Start with reviewing the revision clause in your contract to see what your options are, but if the publisher doesn’t plan for a new edition and you want to ask for your rights back it’s always best to ask for as much as possible, says Battista. “Know what you want to ask for, and then have an expectation that there are only certain things that they are required to release to you,” she says. The rights that will be returned to you are your intellectual property rights, or your content. [Read more…]

4/5 TAA Webinar, “Your Textbook Isn’t Being Revised. Now What?”

Donna BattistaAs publishing companies look to manage costs and focus on large introductory courses, many high-quality and high-value textbooks are not being revised.

Join us Monday, April 5, from 11 a.m. to 12 p.m. ET for the TAA Webinar, “Your Textbook Isn’t Being Revised. Now What?”, where Donna Battista, VP of Content Strategy at Top Hat, and previous Pearson Executive, will help authors navigate this increasingly common challenge. She’ll provide guidance on requesting rights back, what to do when rights are reverted, and what options there are to make content available. [Read more…]

McGraw-Hill textbook authors file class action lawsuit against publisher

Class action lawsuit Three authors filed a complaint in U.S. district court asserting that McGraw Hill is in breach of contract for a recent change to royalty calculations for products sold on its Connect digital platform. The complaint, Flynn v. McGraw Hill LLC, 21-cv-00614, U.S. District Court, Southern District of New York (Manhattan), was filed on January 22 by Sean Flynn, Associate Professor of Economics, Scripps College; co-author of Economics: Principles, Problems, and Policies. (Now in 22nd edition.), Dean Kardan, Prof Economics and Finance, Kellogg School of Management, Northwestern U; co-author three textbooks: Economics, Microeconomics, and Macroeconomics, and Jonathan Morduch Professor of Public Policy and Economics at Wagner Graduate School of Public Service in NYU, co-author with Dean Kardan of the above three books. [Read more…]

Authors’ suit against Cengage hits snags

In October 2019, six authors, intending to form a class action together with other Cengage authors, filed a lawsuit against Cengage alleging that Cengage’s royalty accounting for proceeds from distribution of their products through the MindTap and Cengage Unlimited business models breached the publisher’s royalty arrangements with authors. In addition to the breach of contract claim, the authors alleged that Cengage acted in bad faith towards authors regarding the two products. Before a trial could get underway, Cengage responded by asking for all counts to be dismissed, and that the attempt to form a class action be denied. [Read more…]

2020 Textbook award-winning insight (Part 5): Longevity

McGuffey Longevity Award WinnerWe recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This final installment of the five-part series focuses on achieving long-term success for a manuscript. [Read more…]

2020 Textbook award-winning insight (Part 4): Co-authoring

Textbook Excellence Award WinnerWe recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This fourth installment of the five-part series focuses on working with co-authors. [Read more…]

2020 Textbook award-winning insight (Part 3): Contracts, editing, and marketing

Textbook AwardsWe recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This third installment of the five-part series focuses on textbook contracts, working with editors, and marketing strategies. [Read more…]

2020 Textbook award-winning insight (Part 1): Purpose, timeline, and results

TAA Textbook AwardsWe recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the five-part series focuses on why the authors decided to write their textbook, how long it took to complete the process, and the benefits and challenges of doing so. [Read more…]

Full results of TAA’s 2020 Textbook Contracts & Royalties Survey now available

Click to download PDF ebook

In a recent survey conducted by the Textbook & Academic Authors Association (TAA), 27% of respondents reported that their 2019 royalties were 25% or more lower than in recent years. Only 8% reported that their royalties were 25% or more higher than in recent years.

One survey respondent, who writes in the Business discipline for Cengage and has been authoring textbooks since 1985, said: “Cengage Unlimited has had a significant impact on our royalties. We were told that CU would capture more sales (at a lower price point). It has not happened; we are selling (marginally) fewer units, but at a much lower price point.” The highest royalty rate this respondent had negotiated for both their print and digital textbooks was 20% and the lowest was 15%. They also reported their 2019 royalties were between 10% and 25% lower than recent years. [Read more…]

2020 Textbook Contracts & Royalties Survey

Are you curious what royalty rates other textbook authors are receiving for print and digital books? What about what they’ve been able to negotiate regarding first right of refusal, the sunset clause, or royalties for bulk, wholesale and foreign editions?

If you are a published textbook author, we invite you to participate in the Textbook & Academic Authors Association’s 2020 Textbook Contracts & Royalties Survey, which aims to provide a look into the range of royalties and contract options offered for print and digital textbooks. [Read more…]