Authoring a textbook supplement can be an attractive alternative to authoring a traditional textbook, says Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing. He shares six benefits to authoring stand-alone textbook supplements:

1. Stand-alone supplements are optional, which leads to potentially more adoptions. Some instructors recommend them, others require them, and those recommendations lead to a lot of sales. He says he sees an additional 10 percent sell-through when his book is recommended rather than required.
2. Costs are lower, which leads to more sales. His books sell for between $26 and $52 depending on the number of pages.
3. The consumable nature of stand-alone supplements means no used book sales driving profits down. His supplements are three-hole drilled and shrink-wrapped.

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