Featured Member Dannelle Stevens – Honing your writing craft

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Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…

How to pitch a piece of writing

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Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…

To be a successful writer, first you must promote

One of the most important parts of textbook publicity and marketing is the press release. A simple yet well-written document that is going to put who, what, where, why and how can I buy this book; out into the marketplace.

If you want media coverage, you’ve got to make your story newsworthy and make clear why anyone should care about your new book. And you’ve got to offer valuable lessons learned, tips, or other useful suggestions from which the readers, listeners, or viewers can benefit. Bullet points and statistics are always helpful.