This post, the fourth in a series of five, shows you how to seek informal feedback before formal review, which will increase your chances for getting manuscripts accepted and grants funded. After peer review, journal articles improve on 33 out of 34 measures (Goodman et al., 1994). There is no reason to believe that this is any different for informal reviews. You can seek informal feedback effectively by asking the right readers for the right kind of feedback—and then listening avidly and responding quickly and thoroughly.

Seek informal feedback before seeking formal peer review because it is the eyes of our readers that really “count”—we are not (supposed to be) communicating primarily with ourselves.