Unless potential readers are searching for your article by title or are reading the journal your work is published in, chances are they are going to find your article through a research search engine. If effective keywords are not associated with your article, the search engine uses content in your title, abstract, and article to determine if your article is relative to the user’s search efforts. As a result, your target reader may never see your work.

To improve your chances of getting in front of the right audience, keywords let you identify places where your work is a relevant choice for the reader. Below are five ways to select effective keywords for your journal article.