‘Publication party’ great way to promote your new textbook

Writing a textbook not only has the potential to generate royalties, but is also a great way to advance your career. Karen Morris, author of Hotel, Restaurant and Travel Law, has used her textbook to do just that by hosting a “Publication Party” each time a new edition of her book is published.

A “Publication Party” is an event designed to celebrate the accomplishment of completing the book and to remind people that you are an author.

“If you don’t take advantage of this opportunity to promote yourself, in my mind, it is such as wasted opportunity,” said Morris, also distinguished professor at Monroe Community College. “It’s a way to gain publicity and notice, which is part of my goal in writing textbooks.”

7 Tips for creating your own website for networking and marketing your academic work

It has become increasingly important for academics to create an online presence as a means of networking and marketing your work. One way to do that is to create your own professional website.

To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process: