Educator, editor and author Michael Greer, of Development by Design, shares his philosophy behind, and strategies for, developing textbooks that enhance student engagement and learning.
TAA: As an educator, editor, and author, you are passionate about bringing textbooks to life to provide more effective and engaging student learning experiences. What inspired you to analyze and rethink content delivery for textbooks and other course materials?
Twenty-three textbooks have been awarded 2017 Textbook Awards by the Textbook & Academic Authors Association (TAA). Six textbooks received William Holmes McGuffey Longevity Awards, 10 textbooks received Textbook Excellence Awards, and seven textbooks received Most Promising New Textbook Awards.
The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.
An advance is a pre-payment of royalties to be earned upon the publication of your textbook. It will be recouped out of the royalties first accrued from the commercial exploitation of your work. It is not incoming for publishers to agree to advance from 50% to 100% of expected royalties on projected first year sales. The advance may or may not be refundable if your manuscript is rejected and your contract is cancelled.
A grant, conversely, is a payment intended to cover some or al of the out-of-pocket costs of research and/or manuscript preparation. It is generally not recouped out of accrued royalties, and like the advance, may or may not be refundable in the event the manuscript is rejected.
Have you ever heard a writer say – I’d really like to break my pesky writing habit? Likely not. Writers generally agree that writing habits work: Momentum drives progress. Each day becomes easier to overcome resistance and start producing. Additionally, with regular progress, planning becomes more predictable.
Surprisingly though, despite motivation, as writers, we often know markedly little about research in habit building. In lieu of research, unhelpful myths circulate, such as: If I could just write for 21 straight days, then my habit would be in place. Thankfully, there is worthwhile research on habit building, so let’s look at a few key principles and the framework underlying any habit.
Q: What role does the writing work space and environment play in productivity?
A: Noelle Sterne, author, editor and writing consultant:
“As an academic and mainstream writer and editor, I firmly believe that one’s writing workspace and work environment tremendously influence productivity. To discover your best writing environment requires self-analysis and candid (if uncomfortable) answers to several important questions.
1) What is your optimal time for a work session?
An hour, three, fifteen minutes? My optimal session is about an hour and a half. But sometimes my brain bubbles like a hot spring, and I can work for three hours straight without hearing my stomach growl.
Publishing attorneys Zick Rubin and Brenda Ulrich, and publishing industry expert Sean Wakely, will present “The Life Cycle of a Textbook: Psychological and Legal Challenges,” at TAA’s 30th Annual Textbook & Academic Authoring Conference in Providence, Rhode Island, June 9-10, 2017. The panel will discuss the psychological and legal issues that should be addressed at different states of a textbook’s life cycle, and what pitfalls should be avoided.Â
