Punctuation, and other stylistic rules, with all their exceptions and apparently arbitrary forms, can seem like a massive obstacle to writing. If you’re unsure of punctuation (which is reasonable, given all the conflicting opinions on punctuation), the rules are more than a nuisance; they conspire to break into the writerly flow with their demands for figuring out, for example, where to put a comma. Punctuation and other rules are enemies to many writers. Certainly most of us don’t enjoy reading Strunk and White or the massive style manuals that define proper writing style in many academic fields.
Money, establishing tenure and a passion for ideas are just a few of the many primary and secondary motives for publishing, said sociologist Mark Schneider and linguist Joan Friedenberg, both of Southern Illinois University at Carbondale.
Many of these motives, they said, can be fulfilled by different types of academic publishing. They have come up with 20 ways to get published in an academic environment. They are:
When authors invest the dedicated time and effort to produce a textbook, it’s important that they do it with a goal that it will be adopted and read and that it will provoke learning, said Robert Christopherson, author of the bestselling introductory geography textbook, Elemental Geosystems. “This requires thought throughout the creation process toward our involvement in marketing and how the post-production/sales period will progress,” he said. “Marketing and sales are areas of publisher responsibility for sure, and I respect these editorial channels of authority, however I have learned that the marketing process works best with proactive, aggressive, and consistent effort.”
Christopherson shares the following ten marketing tips and strategies:
The first thing you should write before entering into a co-authoring relationship is a collaboration agreement, said Stephen Gillen, an attorney with Wood, Herron & Evans, L.L.P.
“Do it before you write the manuscript, before you sign the publisher’s contract, before you write the sample chapters, before you write the outline, and before you write the proposal,” he said. “Do it first. If it’s too late to do it first, do it NOW! If you think you don’t need one, you’re wrong. By the time you realize you do, it’s probably too late.”