Increase your publishing success by understanding the metrics that matter

Publishing Metrics: Understanding the Basics and Using Them to Your AdvantageJohn Bond, Publishing Consultant at Riverwinds Consulting, brings more than 25 years experience in scholarly publishing to TAA’s Summer Webinar Series on Thursday, June 25th as he presents “Publishing Metrics: Understanding the Basics and Using Them to Your Advantage”.

Daily, Bond advises authors and publishers on creating and delivering great content. He is the author of 4 books and as a publisher has overseen the publishing of 20,000 journal articles and 500 scholarly books. In this 90-minute interactive discussion, he’ll give you a simple, approachable explanation of the common basic metrics and ways to use them to your advantage. [Read more…]

Ask the Expert: What to look for in publisher-driven ‘new’ textbook contracts

Gillen book covers

Steve Gillen has authored three books with TAA on the topics of textbook authoring, publishing, contracts, and rights clearance and permissions.

Q: I’m a published author. I signed a textbook contract with a publisher 32 years ago and the first edition of my text was published 30 years ago. It’s since been revised 9 times, all under the original contract, and is due to be revised again soon. Recently, my publisher wrote and said they wanted to sign a new contract for the new edition because the industry had changed, their business model had changed, and the old contract was no longer in step with their current practices. Should I go along with this and sign the new contract?

A: Maybe. . . but not without doing a little homework first. Your original contract almost certainly contemplated that your text, if successful, would need periodically to be revised. What it probably said about this was that “if and when” the publisher thought a revision was warranted, the publisher would call upon you to prepare it. And if you were willing and able to do that, the revision would be prepared and published under the terms of your then existing agreement as if it were the work being published for the first time. [Read more…]

2020 Textbook award-winning insight (Part 5): Longevity

McGuffey Longevity Award WinnerWe recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This final installment of the five-part series focuses on achieving long-term success for a manuscript. [Read more…]

Cengage and McGraw-Hill call it quits

pen left sitting on documentOn Monday, May 4, McGraw-Hill and Cengage separately made public the termination of their merger agreement that was announced just a year ago on May 1, 2019.

Both releases state that the decision to terminate was mutually reached, and both noted that the two publishers will part ways without financial liability to one another. McGraw-Hill CEO Simon Allen cited as the main reason for the termination that “…required divestitures would have made the merger uneconomical.” The Cengage announcement reflects that rationale and further asserts that the termination came about “due to a prolonged regulatory review process and the inability to agree to a divestitures package with the U.S. Department of Justice.” [Read more…]

2020 Textbook award-winning insight (Part 4): Co-authoring

Textbook Excellence Award WinnerWe recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This fourth installment of the five-part series focuses on working with co-authors. [Read more…]

2020 Textbook award-winning insight (Part 3): Contracts, editing, and marketing

Textbook AwardsWe recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This third installment of the five-part series focuses on textbook contracts, working with editors, and marketing strategies. [Read more…]

2020 Textbook award-winning insight (Part 1): Purpose, timeline, and results

TAA Textbook AwardsWe recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the five-part series focuses on why the authors decided to write their textbook, how long it took to complete the process, and the benefits and challenges of doing so. [Read more…]

Join the TAA Authoring Community – Get $10 off for a limited time

With membership in TAA, you are not alone. As a TAA member, you become part of a diverse community of textbook and academic authors with similar interests and goals. Each new member enriches the community experience by expanding its breadth of knowledge and creating more opportunities for networking and collaboration.

Discover all of the member resources available to you to help you navigate your path to writing success, including:

  • Live webinars and more than 250 on demand presentations
  • A templates and samples resource library
  • Textbook and academic writing grants
  • An online member community
  • More than a dozen downloadable eBooks on writing and publishing, social media for academics, grant writing, and more.
  • A professional directory of academic coaches, editors, attorneys, indexers, accountants, and more, offering discounted rates exclusively to TAA members
  • Discounted rates on the association’s publications, Guide to Rights Clearance & Permissions in Scholarly, Educational, and Trade Publishing, Guide to Textbook Publishing Contracts and Writing and Developing Your College Textbook

Now through June 30, you can use promo code PSAVE10. Join Today! [Read more…]

Full results of TAA’s 2020 Textbook Contracts & Royalties Survey now available

Click to download PDF ebook

In a recent survey conducted by the Textbook & Academic Authors Association (TAA), 27% of respondents reported that their 2019 royalties were 25% or more lower than in recent years. Only 8% reported that their royalties were 25% or more higher than in recent years.

One survey respondent, who writes in the Business discipline for Cengage and has been authoring textbooks since 1985, said: “Cengage Unlimited has had a significant impact on our royalties. We were told that CU would capture more sales (at a lower price point). It has not happened; we are selling (marginally) fewer units, but at a much lower price point.” The highest royalty rate this respondent had negotiated for both their print and digital textbooks was 20% and the lowest was 15%. They also reported their 2019 royalties were between 10% and 25% lower than recent years. [Read more…]

TAA Webinar: A Crash Course in Creative Commons Licensing

Did you know that over 1 billion works — including scholarly articles and a growing number of academic textbooks — have been licensed with a Creative Commons (CC) license? Though widely adopted, these continually-updated, legally-enforceable tools remain a mystery to academic writers. Many authors are unaware of the permissions afforded to them through the CC licenses, and many are unaware of permissions afforded to users when a specific CC license is applied to their work by an open-access publisher.

Join us and presenters Danielle S. Apfelbaum, Senior Assistant Librarian at Farmingdale State College, and Derek Stadler, Assistant Professor at LaGuardia Community College, Monday, April 6 from 11 a.m. to 12 p.m. ET for the TAA Webinar, “A Crash Course in Creative Commons Licensing”, to understand how copyright and the CC licenses work in concert to protect author rights while communicating additional permissions to users, identify and interpret each of the six CC licenses, determine how CC-licensed materials may or may not be used without permission in traditional and open publications, and select a license should attendees wish to openly license their work.

This webinar is open to members and non-members in our effort to support writers during this difficult time. Register here