Three author takeaways from the ‘equitable access’ course distribution model

equitable access textbook modelAn emerging new model for distributing course materials called “equitable access” is the topic of a recent article in the Chronicle of Higher Education. With equitable access, all students pay a flat fee per semester or quarter that covers all required textbooks, regardless of the courses they take. The model is similar to the “activity fee” collected by some colleges, which provides students access to all on-campus sporting and concert events. Such fees often are tiered, depending on whether the student is part-time or full-time. [Read more…]

2019 Textbook award-winning insight (Part 5): Key to textbook longevity, preparing for the next edition

TAA Textbook AwardsA few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses we decided to create a six-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. The fourth installment focused on what they wish they had known before they started, and advice for other authors.

This fifth, and final, installment in the five-part series focuses on the more veteran authors, who share the key to their textbook’s longevity, what they have learned over the years, and their approach to preparing for a new edition. [Read more…]

2019 Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice

TAA Textbook AwardsA few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses we decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

This fourth installment in the five-part series focuses on what they wish they had known before they started, and advice for other authors. [Read more…]

2019 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

TAA Textbook AwardsA few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the five-part series focuses on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. [Read more…]

Cengage authors begin to receive royalty statements under Cengage Unlimited plan

CU LetterWhile some Cengage authors are still waiting for their first royalty statements under the company’s new Cengage Unlimited plan, which, launched in August 2018, offers students access to its database of textbooks and other online content for a flat fee, several have received their statements and shared how the new plan has affected their royalties.

TAA President and Cengage author Mike Kennamer said royalties from CU were included on the most recent statement for one of his three Cengage titles. “The royalties generated from CU, for me, were insignificant and overall sales are down significantly,” he said. “I plan to reach out to Cengage’s Author Relations team to ask for help in interpreting my statement, which is less than clear.” More than three weeks later, he said, he is still waiting for a response. [Read more…]

How might the McGraw-Hill and Cengage merger affect authors?

Are you wondering what the recently announced merger between textbook giants McGraw-Hill and Cengage could mean for authors? Join publishing attorney Steve Gillen and textbook author and Monroe College professor Karen Morris for their session at TAA’s 32nd Annual Conference entitled: “Mergers and Acquisitions Among Publishers: Authors Need a Life Jacket.”

Gillen and Morris will discuss the recent history of consolidation in educational publishing. How does it impact an author’s career? What can you do to prepare for the possibility? What should you do if it happens to you? What options exist if new relationships don’t go well? Get answers to these and related questions, and ideas on how to survive well. [Read more…]

2019 Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software

TAA Textbook AwardsA couple of weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses we decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook and how they got started.

This second installment in the five-part series focuses on how they boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. [Read more…]

2019 Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher

TAA Textbook AwardsWe recently reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the five-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher. [Read more…]

Podcasting for academic authors: A ‘brand’ new experience

Academic authors do what we can to take charge of defining the perception of ourselves and our own work among our professional circle and potential future associates. We know that just leaving it to others to define us may send the wrong message—or worse, it may go nowhere at all. This process of professional branding can involve a lot of different strategies, but the one I’ll focus on now is podcasting.

Podcasting is simply distributing digital audio files widely over the internet. It’s been around for decades, but only recently has caught a wind and is steadily becoming a mainstream source of news and entertainment. Podcasts are most often consumed on mobile devices, which allow listeners to enjoy their favorite episodes while they commute, walk the dog, or mow the lawn. [Read more…]

Online marketplace Bonanza.com takes key steps to prevent the sale of pirated e-textbooks on its platform

Pirated textbooksSeveral leading higher education publishers announced that online marketplace Bonanza.com will join them in efforts to stop the sale of pirated e-textbooks by implementing a series of steps designed to prevent their sale on its platform. These steps will help disrupt digital piracy while not impeding innovation and the lawful growth of marketplaces. The educational publishers, Cengage, Elsevier, Macmillan Learning, McGraw-Hill Education and Pearson, have worked hard in recent years in partnership with distributors and sellers to combat the sale of pirated ebooks and counterfeit textbooks, which hurts authors and readers and stifles innovation and the creation of the rich content that consumers want. [Read more…]