Textbook pedagogy: Improving chapter summaries encourages collaborative learning

Saladin Textbook CoversIn my field, human anatomy and physiology (A&P), like many others, it is customary to end each textbook chapter with a concept review and self-testing exercises. For the first five editions of my Anatomy & Physiology—The Unity of Form and Function, I titled my end-of-chapter feature “Chapter Review” and its first section, “Review of Key Concepts.” I followed the traditional practice of summarizing the chapter in short declarative sentences like these:

  • Microvilli are short surface extensions of the plasma membrane that increase a cell’s surface area. They are especially well developed on absorptive cells, as in the kidney and small intestine. On some cells, they play a sensory role.
  • Parathyroid hormone is secreted by the parathyroid glands in response to hypocalcemia. It raises blood Ca2+ levels by indirectly stimulating osteoclasts, inhibiting osteoblasts, promoting calcitriol synthesis, and promoting Ca2+ conservation by the kidneys.

[Read more…]

Textbook rights reversion: How to get them back

A Second Bite at the AppleMost publishing contracts are for the life of the copyright, so how could an author ever get their rights back? In her TAA webinar, “A Second Bite at the Apple: Getting Rights in Your Book Back”, Brenda Ulrich, a partner at Archstone Law Group, discussed the role of reversion clauses in a publishing contract, which allow rights in a book to revert to their authors under certain circumstances.

The issue of rights reversion can confound many authors, said Ulrich, especially as it relates to how broad the grant of rights is in any traditional publishing contract. “It’s a very broad, very wide, very long, license,” she said. “You are giving the publisher permission to publish the book, but you are not signing over the book to them forever.” [Read more…]

2020 Textbook Contracts & Royalties Survey

Are you curious what royalty rates other textbook authors are receiving for print and digital books? What about what they’ve been able to negotiate regarding first right of refusal, the sunset clause, or royalties for bulk, wholesale and foreign editions?

If you are a published textbook author, we invite you to participate in the Textbook & Academic Authors Association’s 2020 Textbook Contracts & Royalties Survey, which aims to provide a look into the range of royalties and contract options offered for print and digital textbooks. [Read more…]

eBook Download – Can My Textbook Publisher Really Do That?

First-time and novice textbook authors may ask themselves throughout the publishing process – “can my publisher really do that?” And the answer is “yes”. And “no”. And “it depends”. Your answer will be determined by the initial negotiation of contract terms and your willingness to invest time in marketing the work after it’s published. TAA’s newest e-book is full of advice on both. [Read more…]

The textbook report 2019

The Textbook Report 2019As we near the end of the decade, textbook authors face a myriad of changes in industry structure and public perception reflected and fueled by the headlines in the news. In her annual textbook report, veteran author June Jamrich Parsons shared some of those headlines and the details behind them with attendees at her 2019 conference session in Philadelphia, PA.

Below is a summary of her presentation, including key takeaways about industry profitability, textbook prices, publishing formats, and instructor perceptions. [Read more…]

Top 5 tips for creating and maintaining a successful coauthoring relationship

Frank Carrano and Timothy Henry have coauthored two editions each of computer science textbooks Data Abstractions & Problem Solving with Walls And Mirrors C++ and Data Structures and Abstractions with JAVA. Here they detail their top five tips for maintaining a successful coauthoring relationship.

1) Have a Coauthoring Contract or Agreement

When you and your coauthor decided to work together, you may have been long-time friends and coworkers, you may have been connected by your publisher, or you may have met at a conference. However the relationship was established, it is important to have your writing relationship clearly stated in a contract. A coauthoring contractual agreement should specify royalty splits, writing responsibilities, and future edition commitments. If you have not worked together previously, you may want to consider a work-for-hire arrangement to test your ability to collaborate. This can reduce the risk to future editions. Another option is to add the coauthor for the current edition only. That is, amend your contract for one edition at a time. [Read more…]

Preparing for ripples, waves, and tsunamis in textbook and academic publishing

wavesRecently, we’ve seen shifts from print to digital, the rise of open educational resources and open-access journals, the consolidation of large publishers into mega-publishers, fundamental changes in how authors are compensated, and other significant changes to the nature of authoring. As we wait to see which of the ripples coming over the horizon dissipate and which become large—perhaps overwhelming—waves, what can we authors do to remain afloat?

Three main strategies can help academic and textbook authors continue to succeed as changes in textbooks, journals, or scholarly publications come along: vigilance, honing core skills, and agility. [Read more…]

Publishing in 2019: Charting new waters

compass over waterDuring her 2019 Textbook & Academic Authoring Conference presentation, “Publishing in 2019: Charting New Waters”, intellectual property attorney, Brenda Ulrich identified some of the legal aspects facing authors who are publishing in 2019 and beyond.  

Whether working with a traditional publisher, self-publishing, or exploring open access options, contracts and copyright laws are still important. And as Ulrich notes, in many cases, “the more things change, the more they stay the same”. Below are some of the aspects for consideration as you continue your publishing journey. [Read more…]

TAA’s 2020 Conference Early Registration Is Open!

Join us in San Diego, CA for TAA’s 33rd Annual Textbook & Academic Authoring Conference. Early registration is now open!

TAA’s conference will be held June 12-13 at the beautiful Westin San Diego Gaslamp Quarter, located in the heart of downtown San Diego! With a Four Diamond rating by AAA, the Westin San Diego Gaslamp is located just steps from the vibrant Gaslamp Quarter, boasting of more than 150 restaurants, bars, shops, cafes and galleries. It is also only a 15 minute walk or short Uber ride to the popular Waterfront and Little Italy neighborhoods! [Read more…]

Analog contracts in a digital world

Shaking hands over a signed contractCollege level textbooks and their publishers have been in the news a lot lately, with all of the major higher education publishers emphasizing a shift to a digital first market strategy. The vast majority of publishing agreements for established textbooks were written in a world where print books were the dominating market offering. As the world shifts, there are certain contractual provisions to be mindful of when evaluating one’s royalty statements and in negotiations over amendments.

In reality, print sales still dominate, but publishers are trying to move away from the model, and the future of higher education materials is uncertain. [Read more…]