Announcement of Cengage Unlimited royalty calculation model raises new questions

online library of textbooksCengage’s royalty calculation model for its new subscription service Cengage Unlimited has raised a few questions that remain unanswered, primarily, will their model account for the range of existing publishing agreements—which have a variety of different provisions for accounting for royalties?

“Here’s the key problem,” said Stephen E. Gillen, a partner with Wood, Herron & Evans. “Cengage has a wide variety of different contracts that were entered over time. Some of their longer lasting titles, those in their 10th edition and up, are the subjects of original contracts still in place that were entered 40 or more years ago. Many of their contracts were not done on Cengage forms but were acquired from other publishers, all of which have different provisions for accounting for royalties. Some of them were done before the days of bundling, custom publishing, digital publishing, and publishing through interactive/adaptive learning platforms and so do not provide expressly for those then unanticipated media or channels of distribution. But Cengage has thousands of authors and almost certainly a greater number of contracts (no author will have less than one contract, and many will have multiple contracts). It’s hard for me to imagine that they are going to have lawyers go back over every single contract to determine if and how it should be treated in the current scheme.” [Read more…]

Kick off your summer writing program with TAA’s June writing conference

2018 TAA ConferenceLooking for inspiration and structure for your summer writing projects? Look no further. TAA’s 31st Annual Textbook & Academic Authoring Conference features veteran authors, industry professionals, and intellectual property attorneys who can provide strategies and guidance on how to move forward with your writing projects to reach your publication goals. Join us at La Fonda on the Plaza in Santa Fe, NM, June 15-16 and prepare to be inspired. [Read more…]

4/12 TAA Webinar: ‘Making Textbooks Accessible to Students With Disabilities’

Robert MartinengoAs digital technology continues to redefine the market for instructional materials, one thing remains constant: students with disabilities must not be left out. While products evolve, the concepts of equal access, and the legal obligation of educational institutions not to discriminate, remain.

Join us Thursday, April 12 from 2-3 p.m. ET, for the TAA Webinar, “Making Textbooks Accessible to Students With Disabilities”, presented by Robert Martinengo, Publisher Outreach Specialist for the CAMI project at AMAC Accessibility. [Read more…]

Scholarly Kitchen founder Kent Anderson to keynote at 2018 TAA Conference

Kicking off TAA’s 2018 Textbook & Academic Authoring Conference this year is keynoter Kent R. Anderson, CEO of RedLink, a past-President of the Society for Scholarly Publishing, and the founder of “The Scholarly Kitchen” blog. In his keynote, Anderson will discuss how scholarly practices are of critical importance as we face an information economy that has become increasingly overwhelmed with self-interested distortions of fact presented on an equal footing with facts and research findings. As the current environment evolves, scholars who seek to express and share findings based in observable reality are increasingly challenged or, worse, dismissed. He will argue the need for new approaches, governance, and practices by researchers, educators, and publishers in order to preserve quality information, the relevance of science, and the ascendancy of objective reality.
[Read more…]

Learning science and textbook design: The value of pre-testing to jumpstart student learning

In the hands of an experienced teacher and motivated students, a textbook can be a powerful tool for learning. As with any tool in one’s toolbox, a design that enhances utility, and thereby improves performance, can make a textbook an effective, frequently used implement. As a textbook author, I realize that although effective communication of content is at the center, my textbooks will be used successfully only if the instructional design promotes learning. [Read more…]

5 Steps to formatting your academic book for print through CreateSpace.com

TextbooksAs an author and publisher (and new member of TAA) preparing manuscripts of my own design and assisting other authors to do the same, I needed a service that was cost-effective and efficient. After researching several different services, I selected CreateSpace.com, which is a part of Amazon, because it allowed me to print quality textbooks for pennies on the dollar. I also like this service because of the free ISBN number and the fact that if you intend to revise an edition you can lock in the ISBN number for subsequent editions. [Read more…]

TAA announces 2018 Textbook Award winners

Twenty-six textbooks have been awarded 2018 Textbook Awards by the Textbook & Academic Authors Association (TAA). Four textbooks received William Holmes McGuffey Longevity Awards, 17 textbooks received Textbook Excellence Awards, and five textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awards will be presented during an awards reception at TAA’s 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM, June 15, 2018. [Read more…]

3/7 TAA Webinar: ‘Royalty Disputes: Legal Strategies in Pursuit of Information and Payments Due’

Juli SaitzDavid SlarskeyJoin us Wednesday, March 7 from 2-3 p.m. ET for the TAA Webinar, “Royalty Disputes: Legal Strategies in Pursuit of Information and Payments Due”, presented by dispute resolution lawyer David Slarskey and royalty auditor Juli Saitz. The two will discuss the challenges associated with getting reliable information from publishers, the state of the law for authors seeking access to data, and negotiation and legal strategies for pursuing recoveries while protecting relationships.

[Read more…]

Cengage promises more details about how royalties will be calculated on Cengage Unlimited subscriptions by March

TextbooksIn a January 25 email to its authors, Cengage said that it will have more detailed information about how royalties will be calculated on Cengage Unlimited subscriptions by March. “With the introduction of Cengage Unlimited, we know authors are keenly interested in how royalties will be calculated,” the email stated. “To answer that question, we are currently building out the Cengage Unlimited platform and assessing financial and royalty systems to enhance our ability to track student access.” [Read more…]

Students lead the march toward mobile: Three strategies for adapting and responding

Mobile textbookIt is becoming increasingly clear that students want and need to use mobile devices as a supplement to their print and e-textbooks and LMS course platforms. In fact, many students prefer reading on mobile. Students are leading the market to mobile, and publishers are following. Some authors are working to adapt existing materials to the mobile platform, but in many cases the publisher adapts the material with little or no author input. Authors have a vested interest in keeping up with this transition in terms of the technology opportunities, content quality control, and enhanced marketability of their works. [Read more…]