Pearson’s move to ‘digital first’: Perspective from a key Pearson executive (Part II)

On July 24th, I had the opportunity to interview Paul Corey of Pearson by phone for about an hour regarding the recent announcement that Pearson will move to a digital first strategy for its textbook business. Paul is the Senior VP of Global Content Strategy for Pearson, and thus plays a key role in developing and implementing plans like the digital first strategy. Paul also has primary responsibility for Pearson’s relationships with authors, so I was especially appreciative of the chance to hear his thoughts on how the new direction might affect authors.*

To begin the second part of our dialogue I asked Paul whether Pearson’s intention is to continue selling “one textbook to one student for a particular course, whether in digital form or print or some combination…or do you expect to see more aggregate sales where a single student gets access to a large body of content.” [Read more…]

Pearson’s move to ‘digital first’: Perspective from a key Pearson executive (Part I)

On July 24th, I had the opportunity to interview Paul Corey of Pearson by phone for about an hour regarding the recent announcement that Pearson will move to a digital first strategy for its textbook business. Paul is the Senior VP of Global Content Strategy for Pearson, and thus plays a key role in developing and implementing plans like the digital first strategy. Paul also has primary responsibility for Pearson’s relationships with authors, so I was especially appreciative of the chance to hear his thoughts on how the new direction might affect authors.*

I started the conversation by asking Paul about the principal reason for Pearson to shift its focus to a digital-first strategy. He responded with three specific rationales for the move, not necessarily in order of importance: [Read more…]

Pearson’s ‘digital first’ announcement: A legal perspective

Interpreting, Adapting, and Amending Textbook Publishing Contracts in a Changing Publishing World

In announcing its new strategic commitment to digital courseware and its dramatic break from the traditional model of successive print editions of textbooks, Pearson addressed a letter “to our author community.” In the letter, Pearson emphasized its ties to “our authors and partners” and declared that “together we can provide updates, enhancements, and digital functionality to respond more quickly to changing customer expectations, demands, curricular shifts and developments in your field.”

One thing that Pearson did not address in its letter to its authors is how it proposed to interpret or change existing publishing contracts in order to be able to go forward in a “digital first” world. It’s what the contracts say that counts, and many of these contracts are very difficult to apply in the changing publishing world.   [Read more…]

Pearson announces move to digital-first

Pearson, one of the world’s largest educational publishers, recently announced that all of its U.S. higher ed titles will be released in digital-first format. The announcement comes as Pearson takes steps to regain profitability in a market that has become increasingly price sensitive.

For Pearson, digital-first is a departure from the traditional publishing model in which final drafts are handed off to a compositor who lays out pages that are then sent to be printed. Once a print edition is produced, a second production process swings into gear to create a digital book, either by outputting to PDF format or by transforming text and media into a digital format that is uploaded to a cloud-based learning platform. [Read more…]

Can my publisher really do that? Common author questions and answers from industry pros

textbooksAt TAA’s 2019 Textbook & Academic Authoring Conference, industry insider Sean Wakely and royalty auditor Juli Saitz addressed some common questions authors have about what prerogatives publishers have in respect to publication decisions, calculating royalty payments, marketing, and rights, with hypothetical examples from their point of view.

Here are the questions and answers from that session, divided into five parts: [Read more…]

Textbook publisher mergers and acquisitions: What authors need to know

mergers and acquisitionsIf you’ve been published (or simply signed, for that matter) by a US publisher in the last dozen years, there is a fair to excellent chance that the master to whom you are now answering is not the master to whom you indentured yourself when you signed your original publishing contract. Among the larger transactions: [Read more…]

2019 Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher

TAA Textbook AwardsWe recently reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the five-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher. [Read more…]

Just two weeks left to register early and save!

Early registration for TAA’s June Conference ends April 15. All rates increase by $50 after that date. Join us in Old City, Philadelphia, June 14-15 and prepare to be inspired!

TAA’s conference program features three writing tracks:

Academic Writing Track: Learn tips on how to plan your writing projects for maximum productivity; create writing that is clearer, better organized, and more compelling; revise at the macro and micro levels with efficiency; safeguard your scholarship; get started with conducting and writing systematic reviews; use qualitative coding to enrich data analysis; collaborate more effectively; and more. [Read more…]

Textbook & Academic Authoring Conference to feature sessions on contracts and royalties

TAA’s 32nd Annual Textbook & Academic Authoring Conference speaker and mentor panels will feature several publishing industry professionals with expertise on topics such as intellectual property, copyright, publishing contracts, and royalties. The conference will be held in Old City, Philadelphia, June 14-15, 2019.

Intellectual property attorney Brenda Ulrich, a partner at Archstone Law Group PC, will kick off the conference with a session titled “Legal Issues for Independent Contractor Authors and Self-Publishers.” This session will explore legal issues in the “post-traditional publishing contract world.” [Read more…]

TAA’s 32nd Annual Conference session spotlight: Revising your manuscript at the macro & micro levels

Erin McTigue, academic writing coach and workshop presenter, will present “Efficiency with Style: Revising Your Manuscript at the Macro & Micro Levels” at TAA’s 32nd Annual Textbook & Academic Authoring Conference. The conference will be held in Old City, Philadelphia, June 14-15, 2019.

McTigue, who after achieving tenured professor at Texas A&M University moved on to start her own business focused on mentoring and coaching academics in writing and productivity, will conduct an interactive session where participants will take a messy draft of their choice and apply 3 macro-level revision strategies to hone overall logic and organization of the manuscript. Next, working at the micro-level, McTigue will walk participants through 3 revision tools for coherence and writing style. Participants will leave with both a sequential approach and individual tools for transforming their future drafts with efficiency.  [Read more…]