In her recent TAA webinar, “You Got This: Marketing Strategies to Build a Signature Platform”, Dr. JoNataye Prather shared with attendees some excellent advice on developing a marketing mindset. Driven by a personal mission to “empower, educate, and inspire learners to achieve their degree dream,” Prather suggested that everyone should develop a mission statement as part of their marketing platform.
To do so, she said, “reflect on who you are and what you want to convey…this will define your business.” With a mission in mind, she then shared the following seven “basics of branding” to help build a signature platform. [Read more…]
Yes or no? The simplest of questions, with the simplest of answers, yet often applied to the most difficult of concepts and discussions. This week’s collection of articles explores several questions you may be asking: Is Sci-Hub good for scholarly communication? Is this the best method for planning? Should we invest more in understanding the researcher experience? Should I hire a proofreader or editor? Should I pre-publish my research? Should I publish in open access journals?
In the first two articles of this series, we explored 
“Hello, thank you for visiting. Can I help you in any way?” If you’ve browsed our TAA website, you’ve likely seen those words in the chat box that appears on the screen. We’re often asked by visitors if we’re “real”. Then those who realize that we are, and that we are there to help, ask questions that you may have as well.
This week’s quote – “Plagiarism: Getting in trouble for something you didn’t do.” – comes from an unknown source, but as often seems to be the case, the articles in our collection from around the web seem to have kindly fallen in line with this academic pun.
During a recent TAA webinar, “
Once you know what you need to work on, establishing an environment with the right atmosphere, tools, and resources necessary for completing the project is equally important. In the previous article, we explored the first W – 
Stephen King once said, “The scariest moment is always just before you start.” In many of our textbook and academic authoring activities, we find the same to be true.
With membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 36 new TAA members who joined us in March 2019. 
This week’s collection of articles from around the web has a spring-like atmosphere of newness, pruning, and growth. We begin with two questions: “What does academic work look like?” and “Which academics are happy?” We then explore emerging trends in the academic publishing lifecycle, revision processes, and synthesis in a literature review. We close with new ideas on re-reading and technological support for peer review.
