Cengage to offer new ‘Author Relations team’ starting in February 2019

Help DeskCengage announced this week that beginning in February 2019 authors will have the ability to contact a member of a newly created Author Relations team made up of “professionals with proven expertise in handling contracts, royalties and other issues that are top of mind for authors and for Cengage.”

The Author Relations team, said Cengage, will offer clear and regular communication with authors, and act as the main point of contact for questions and concerns related to contracts, royalties and/or other similar topics to ensure that author queries on these topics are addressed quickly and effectively. [Read more…]

12/11 TAA Webinar: Video Creation for Textbook Authors and Instructors

Sasha VodnikVideos are increasingly integral to the learning process. As a textbook author, you can increase the value of your book for both students and instructors by creating and publishing videos linked to your content. As an instructor, videos you create to supplement your course can help students review and retain material outside the classroom. Join us Tuesday, December 11 from 1-2 p.m. ET for the TAA webinar, “Video Creation for Textbook Authors and Instructors,” where presenter Sasha Vodnik, a computer programming textbook author, will survey free tools for recording and production, as well as popular paid alternatives, and examine the tradeoffs. He’ll also walk through the steps to record video and audio, put it together, and publish it online.

Register today! [Read more…]

The most useful textbook & academic posts of the week: September 21, 2018

"Writing enlarges the landscape of the mind." ~V.S. PritchettIt’s hard to find a common theme among this week’s collection of articles and posts from around the web, but serendipity seems to call upon a relevance to each week’s “Monday motivation” quote (shared across TAA’s social media channels) on the collection of articles that follow in the coming days, and this week the theme that emerges seems to be on expanding ideas. Enlarge your mindset. Think bigger!

As perhaps the exception in our list, one of the articles focuses on reduction of content, however the larger goal of the post seems to be on expanding opportunity through successful funding applications as a result of the space saving tips it shares. Also making the list this week are ways to expand our thoughts about writing and revision; to expand our identity through self-identification of our roles and critical and creative thinking; to expand our reach through textbook authoring, open access, and conversion of doctoral work into books; and even a call for contributors to expand their impact through a meta-project focused on the UN’s sustainable development goals. Wherever your writing projects lead you this week, keep in mind the words of V.S. Pritchett who said, “Writing enlarges the landscape of the mind.” Happy writing! [Read more…]

4 Questions authors are asking about open textbooks

Whether you are a veteran textbook author or new to the industry, you’ve likely heard of open educational resources (OER) and open textbooks by now. As with anything new, the open textbook model is faced with scrutiny and questions from those familiar with the traditional publishing process. It’s also laden with opportunities, such as the current $5M open textbook pilot program.

To better understand the open textbook model, specifically what is the same and what is different from traditional publishing options, we asked some questions of several leaders in the open textbook movement. Here’s what we learned. [Read more…]

College textbook publishing: Royalties, risk, and reward

High books stack with open book isolated on white background. Many colorful book covers.College textbook authors are motivated to write for many reasons. Some write with the goal of providing the optimum textbook for their students. Others are excited to share their approach to teaching a subject, or they simply enjoy the experience of translating research into practice. And, in some cases, the primary motive is to generate income.

Regardless of their motives, every textbook author must grapple with the same question: How can I achieve the best return on the time I spend writing a textbook, and how much risk should I accept in exchange for my sweat equity? To this end, there are several considerations authors should keep in mind regarding royalties as they negotiate a publishing agreement. [Read more…]

2018 Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice

2017 TAA Textbook AwardsRecently we reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. The first installment in this four-part series focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

This fourth, and final, installment in the four-part series focuses on what they wish they had known before they started, and advice for other authors. [Read more…]

Paper or digital? How to decide the format for your monograph or book

Paper or e-book?A question continues in some stores, “Paper or plastic?” While recyclable bags may make this a thing of the past, other questions continue. Authors continue to ponder whether their book should be a paper copy or an eBook. While this is an important discussion, it should not cause deep thinking.

The obvious answer is both. If a publisher is wise, it will offer a book or monograph in both formats. This is a smart consumer-centric option. Let the buyer decide which they prefer. Let’s discuss, though, each format to see where the market is and the virtues of each one. [Read more…]

2018 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

2017 TAA Textbook AwardsWe recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about their textbook writing. The first installment of this four-part series focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the four-part series focuses on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. [Read more…]

2018 Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software

2017 TAA Textbook AwardsWe recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We will be sharing their answers in a series of posts over the next few weeks. The first installment focused on why they decided to write their textbook and how they got started.

This second installment in the four-part series focuses on how they boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. [Read more…]

Cengage says authors cannot opt out of Cengage Unlimited

textbook opt outIn a recent post on the Cengage blog, Erin Joyner, the company’s senior vice president of product, said that authors cannot opt out of Cengage Unlimited. However, industry experts say Cengage cannot make this sweeping statement.

“The large majority of publishing agreements do not contemplate the Cengage Unlimited model of distribution,” said David Slarskey, a litigator with Slarskey LLC. “Refusing author demands to opt-out tends to undermine the terms of the contract.”
[Read more…]