Virtually all faculty in academia, regardless of discipline and institution, are aware of the ongoing debate concerning “what counts” when considering criteria for raises, tenure, and promotion. In more than a few cases, the debate centers on whether textbooks are “real scholarship.” Alred and Thelen, in their 1993 paper outlined some of the common anti-text arguments. In our article in Kinesiology Review (Corbin, Yu, & Gill, 2022), we discuss textbooks as scholarship and address some of the anti-textbook arguments. In addition, we argue that textbooks are agents of change that have influenced both disciplinary and professional studies in academia.
Over the past decade, digital textbooks have become the norm in many college classrooms. That may sound like progress, but there’s an issue: moving content onto a digital platform only solves the problem of the medium of delivery. It doesn’t inherently change the teaching or learning experience. Making something digital does not aloneserve the needs of today’s students and, in fact, challenges arise because there is no simple one-to-one correlation between the print and digital experience. In order to build content for digital delivery we need to be intentional about what we are building, why we are building it and how we are building it. Great digital learning experiences are intentional.
Are you curious what royalty rates other textbook authors are receiving for print and digital books? What about what they’ve been able to negotiate regarding first right of refusal, the sunset clause, or royalties for bulk, wholesale and foreign editions?
If you are a published textbook author, we invite you to participate in TAA’s 2022 Textbook Contract & Royalties Survey, which aims to provide a look into the range of royalties and contract options offered for print and digital textbooks.
College textbook publishing has changed in many significant ways over the past twenty years. While the industry is still dominated by a small number of large publishers, their product and business models have evolved greatly. Pressure to create a variety of low-priced product options and resulting decreases in growth and profit have caused many publishers to pull back on the acquisition of new products. Consequently, acquisitions editors have often begun to focus on managing existing titles rather than on acquiring new products. If you are flexible, persistent, and creative, you can still find opportunities to write or contribute to a college-level textbook.
Join us Thursday, February 10 from 1-2 p.m. ET for “Connecting With a College Textbook Publisher in Changing Times”, presented by Sean Wakely, Vice President of Product and Editorial at FlatWorld. Wakely will describe the current college textbook publishing landscape and provide you with actionable ideas about how to approach and form a relationship with the editorial staff who are responsible for bringing new writing talent into a publisher.
Thinking about writing a textbook can be much like planning to climb a mountain. A daunting task that may be overwhelming and require both endurance and strength before even getting started. But what if I told you that like most major projects or journeys, the effectiveness of the whole is really defined by the quality of the small parts that get put together?
Join us Wednesday, April 14, from 2-3 p.m. ET for the TAA Webinar, “Effective Organization Strategies for Developing a Textbook Chapter,” where TAA’s Membership Marketing Manager and author/co-author of several computer technology textbooks, Eric Schmieder, will share strategies for organizing your content at a chapter level in a way that defines your author style for content delivery.
2021 Textbook Awards by the Textbook & Academic Authors Association (TAA). Six textbooks received William Holmes McGuffey Longevity Awards, nine textbooks received Textbook Excellence Awards, and ten textbooks received Most Promising New Textbook Awards.
The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.
The awardees will be recognized during an online textbook awards ceremony at 1 p.m. ET on Friday, March 19, 2021. The ceremony will be open to anyone who would like to help celebrate this year’s winners. Information about how to participate in the ceremony will be posted next week.