Leveraging a textbook or academic book can be a powerful tool in launching a consulting career. Join us Friday, September 15 from 4-5 p.m. ET for the TAA webinar, “How to Leverage a Textbook or Academic Book to Launch a Consulting Career”. Presenter William Curry, author of three public procurement textbooks, including Contracting for Services in State and Local Government Agencies: Best Practices for Public Procurement (winner of a 2017 Textbook Excellence Award), and founder of a consulting firm that specializes in consulting for state, local, and education entities that wish to implement best practices for public procurement, will share how you can use a textbook or academic book to position yourself as an expert in your field and attract potential clients.

You will learn how to:

• Establish a consultancy firm and land your first contract.
• Use your textbook or academic book as a marketing tool to help differentiate you from other consultants while showcasing your expertise to a wider audience.
• Promote your consulting firm and sell your books through a dual-purpose website.
• Join or expand your presence on LinkedIn to increase the number of potential clients and promote your book(s) and consultancy.

Curry served in the field of public procurement as a researcher, author, practitioner, and consultant. Following his retirement as an Air Force systems procurement officer, Curry worked on NASA’s Hubble Space Telescope and on Stanford National Accelerator Laboratory’s Positron Electron Project. He served as the purchasing services manager, deputy administrative officer, and general services director for Butte County in California. Curry was designated as a Fellow by the National Contract Management Association. He authored three editions of two textbooks in the field of public procurement. Curry earned an MBA from The Ohio State University and a BS in business management from Florida State University.

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