Pearson announces move to digital-first

Pearson, one of the world’s largest educational publishers, recently announced that all of its U.S. higher ed titles will be released in digital-first format. The announcement comes as Pearson takes steps to regain profitability in a market that has become increasingly price sensitive.

For Pearson, digital-first is a departure from the traditional publishing model in which final drafts are handed off to a compositor who lays out pages that are then sent to be printed. Once a print edition is produced, a second production process swings into gear to create a digital book, either by outputting to PDF format or by transforming text and media into a digital format that is uploaded to a cloud-based learning platform. [Read more…]

2019 Textbook award-winning insight (Part 5): Key to textbook longevity, preparing for the next edition

TAA Textbook AwardsA few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses we decided to create a six-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. The fourth installment focused on what they wish they had known before they started, and advice for other authors.

This fifth, and final, installment in the five-part series focuses on the more veteran authors, who share the key to their textbook’s longevity, what they have learned over the years, and their approach to preparing for a new edition. [Read more…]

2019 Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice

TAA Textbook AwardsA few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses we decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

This fourth installment in the five-part series focuses on what they wish they had known before they started, and advice for other authors. [Read more…]

2019 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

TAA Textbook AwardsA few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the five-part series focuses on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. [Read more…]

2019 Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software

TAA Textbook AwardsA couple of weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses we decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook and how they got started.

This second installment in the five-part series focuses on how they boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. [Read more…]

2019 Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher

TAA Textbook AwardsWe recently reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the five-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher. [Read more…]

My writing is an open book

open textbookThe first time I thought about potentially authoring a textbook was in 2005. I was teaching as an adjunct at four different colleges and was using a different textbook for each. Each time I brought the correlating textbook for the correlating College Success class with the correlating handouts, assignments, quizzes, and other materials, it felt like a small victory. As I started to create my own content, I decided that if I ever was hired full time, I would write my own text. A few years later, I accepted a full-time tenure track faculty position at Grossmont College in San Diego and two years after that I began writing my first textbook. [Read more…]

To keep writing, use a time log

time log“What did I do today!” you wail. For the life of you, wiped out at the end of the day and ready for binge TV, you can’t remember anything you did except overeat for lunch. Maybe you recall writing for eight minutes midmorning and half-heartedly pecking at your journal article in progress, but otherwise the day’s a blank. And paradoxically, you feel you’re always so busy, dashing from one thing to the next and never getting it all done.

Sound familiar? Where does the time go? Especially for academic writers, with the responsibilities of teaching, mandatory committee meetings, office hours, reading endless memos, emailing responses, and comforting a colleague who just got her article rejected—again—it’s an ongoing challenge to take hold and wrestle our writing time to the ground, or desk.

I found a remedy, though, that you may have read about: keep a time log. [Read more…]

Just two weeks left to register early and save!

Early registration for TAA’s June Conference ends April 15. All rates increase by $50 after that date. Join us in Old City, Philadelphia, June 14-15 and prepare to be inspired!

TAA’s conference program features three writing tracks:

Academic Writing Track: Learn tips on how to plan your writing projects for maximum productivity; create writing that is clearer, better organized, and more compelling; revise at the macro and micro levels with efficiency; safeguard your scholarship; get started with conducting and writing systematic reviews; use qualitative coding to enrich data analysis; collaborate more effectively; and more. [Read more…]

3/25 TAA Webinar: “How Trello Can Transform Your Life as an Academic”

Rose ErnstAngelique DavisDo you juggle multiple teaching, scholarship and service projects and worry about ‘dropping the ball’? Do you wish you had one place to easily organize your life as an academic? Then Trello might be for you. Join us Monday, March 25 from 1-2 p.m. ET for the TAA webinar, How Trello Can Transform Your Life as an Academic, where Angelique M. Davis and Rose Ernst, both associate professors of political science at Seattle University, will provide an overview of the magic and logic of Trello. They will show you how to use it to masterfully manage multiple projects in one place—without having to switch between paper and multiple digital programs! They will also show you how to use Trello to move your scholarly projects forward. This will include a demonstration and template of a Trello board based on Erin Furtak’s publishing pipeline. You will leave this webinar with a plan to set up your Trello account so you can become a master juggler and calmly manage your academic life. [Read more…]