11/3 TAA Webinar – Draw Your Readers In: How-to’s of Digital Textbook Illustration

Have you ever wondered how digital illustrations for textbooks are created? Join us on November 2 from 1-2 p.m. ET for “Draw Your Readers In: How-to’s of Digital Textbook Illustration.” Presenter Paul Krieger, an author and illustrator, will demonstrate the process of how he uses a Wacom tablet and Adobe Illustrator software to create original illustrations for his books. He also designs his own book covers and will offer tips for creating more appealing and effective book covers. In addition, he will show authors how they can easily start a handy digital sketchbook using an iPad, an Apple Pencil, and an inexpensive app called Procreate. Whether you are simply curious or want to try your hand at illustration, join Paul to see how digital illustration is done.

This session will be available to both members and non-members as part of TAA’s Membership Preview Week, taking place Nov. 1-7. Visit our Membership Preview Week page starting Nov. 1 for access to this and other TAA member benefits for one week only!

What is critical race theory and why it should matter to academic authors

Recently, since the popularity of the 1619 project and its connection to critical race theory (CRT), there has been significant confusion about what CRT is. CRT used to be only known and debated by scholars in law, education, sociology and other related fields, but now it is troubling the minds of the parents of elementary students, among others. Let’s start with what it is, talk about what it isn’t and end with discussing what academic authors need to know about it.

UPS, FedEx, and You: Goal setting by deliverables

The beginning of a new academic year is a great time to set intentions and think about goals. Goal setting can seem arbitrary or ambiguous, particularly for large projects that take months or years to complete. What if you thought about your goals in terms of the final product of a semester? Deliverables. Deliverables are the concrete items you will deliver to yourself or others at the end of a period.

Five chances to reset the terms of your book contract (Part 1)

If you published the first edition of your textbook ten or more years ago, you may find yourself occasionally muttering to yourself, “I wish I kew then what I know now.”

Why is that?

Historically, the publishers start the book contract negotiation game with all the cards…backs to you. You have one card…it’s face up. And it tells everybody, “I’m new at this but I’m excited. Just tell me where to sign.”

Publishers have generally been the gatekeeper to a published book. While this may be less true now, with self-publishing and Open Educational Resources (OER), the publishers still have the most established distribution channels self-publishers cannot begin to match.

5 Ways authors can assist their publisher with book promotion

Whether you are an author working with a larger publisher with a sizable marketing budget, or a smaller publisher with a tight marketing budget, you can–and should–play a role in promoting your book. Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing, shares five ways authors can assist their publisher with book promotion: