4/12 TAA Webinar: ‘Making Textbooks Accessible to Students With Disabilities’

Robert MartinengoAs digital technology continues to redefine the market for instructional materials, one thing remains constant: students with disabilities must not be left out. While products evolve, the concepts of equal access, and the legal obligation of educational institutions not to discriminate, remain.

Join us Thursday, April 12 from 2-3 p.m. ET, for the TAA Webinar, “Making Textbooks Accessible to Students With Disabilities”, presented by Robert Martinengo, Publisher Outreach Specialist for the CAMI project at AMAC Accessibility. [Read more…]

Scholarly Kitchen founder Kent Anderson to keynote at 2018 TAA Conference

Kicking off TAA’s 2018 Textbook & Academic Authoring Conference this year is keynoter Kent R. Anderson, CEO of RedLink, a past-President of the Society for Scholarly Publishing, and the founder of “The Scholarly Kitchen” blog. In his keynote, Anderson will discuss how scholarly practices are of critical importance as we face an information economy that has become increasingly overwhelmed with self-interested distortions of fact presented on an equal footing with facts and research findings. As the current environment evolves, scholars who seek to express and share findings based in observable reality are increasingly challenged or, worse, dismissed. He will argue the need for new approaches, governance, and practices by researchers, educators, and publishers in order to preserve quality information, the relevance of science, and the ascendancy of objective reality.
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Learning science and textbook design: The value of pre-testing to jumpstart student learning

In the hands of an experienced teacher and motivated students, a textbook can be a powerful tool for learning. As with any tool in one’s toolbox, a design that enhances utility, and thereby improves performance, can make a textbook an effective, frequently used implement. As a textbook author, I realize that although effective communication of content is at the center, my textbooks will be used successfully only if the instructional design promotes learning. [Read more…]

2/20 TAA Webinar: “Get Your Stalled Writing Back on Track”

Write No Matter WhatJoli JensenSometimes writing projects, no matter how worthwhile or necessary, lose momentum. Stalled projects can become albatrosses, draining our energy and keeping us trapped.

Join us Tuesday, February 20 from 2-3 p.m. ET for the TAA webinar, “Get Your Stalling Writing Project Back on Track,” presented by Joli Jenson, author of Write No Matter What: Advice for Academics. In this one-hour webinar, you’ll learn structured techniques to figure out the best way to deal with your stalled writing project, as well as strategies and support for recommitting to, reframing or appropriately relinquishing your stalled project. This makes it possible for you to move forward with a project you truly want to write. [Read more…]

Cengage promises more details about how royalties will be calculated on Cengage Unlimited subscriptions by March

TextbooksIn a January 25 email to its authors, Cengage said that it will have more detailed information about how royalties will be calculated on Cengage Unlimited subscriptions by March. “With the introduction of Cengage Unlimited, we know authors are keenly interested in how royalties will be calculated,” the email stated. “To answer that question, we are currently building out the Cengage Unlimited platform and assessing financial and royalty systems to enhance our ability to track student access.” [Read more…]

Students lead the march toward mobile: Three strategies for adapting and responding

Mobile textbookIt is becoming increasingly clear that students want and need to use mobile devices as a supplement to their print and e-textbooks and LMS course platforms. In fact, many students prefer reading on mobile. Students are leading the market to mobile, and publishers are following. Some authors are working to adapt existing materials to the mobile platform, but in many cases the publisher adapts the material with little or no author input. Authors have a vested interest in keeping up with this transition in terms of the technology opportunities, content quality control, and enhanced marketability of their works. [Read more…]

Time to register for TAA’s 31st Annual Conference

Join us in Santa Fe, New Mexico for TAA’s 31st Annual Textbook & Academic Authoring Conference. Early registration is now open!

TAA’s conference will be held on June 15-16 at the beautiful La Fonda on the Plaza, a 4-Diamond luxury hotel located on the historic Santa Fe Plaza. The recently renovated hotel combines elegance and old world charm with the splendor of the American Southwest to provide a truly memorable Santa Fe experience. [Read more…]

Authors express concern about new Cengage Unlimited subscription service

online booksCengage’s announcement of a new subscription service, Cengage Unlimited, that gives students at U.S. higher education institutions access to all of the company’s digital higher education materials for $119.99 a semester has Cengage authors concerned about how their contracts will be affected.

“I think the authors should find out as soon as possible how we are going to be paid,” said mathematics author Pat McKeague, who did not receive any information from his publisher about the new service prior to its public announcement, and has not been able to reach his editor for more information. “My contracts require my written permission before any electronic version of my book can be published.” [Read more…]

The Academic Juggle: Managing Your Writing in a World of Commitments – TAA Webinar 11/9

Jane JonesDo you ever feel like you’re working on a million tasks at once, but not making progress on any of them? As an academic, it’s likely that you are juggling multiple commitments and projects. Even the most determined of us can find ourselves overwhelmed at the scope of our responsibilities. If you find yourself struggling to keep track of your writing amidst all your other professional obligations, you’ll want to join us Thursday, November 9 from 3-4 p.m. ET for the TAA webinar, “The Academic Juggle: Managing Your Writing in a World of Commitments”, presented by Dr. Jane Jones, academic editor and productivity coach at Up In Consulting. [Read more…]

Open educational resources or traditional textbooks?
3 experts weigh in

Textbook StackAn August 15, 2017 article in the Lansing State Journal, “LCC takes aim at pricey textbooks, offers free course materials”, shared a decision by Lansing Community College to offer students freely available open educational resources (OER) rather than traditional textbooks during the fall 2017 semester. Sixty-four professors in 24 courses will be taking part in the initiative.

The decision to use OER materials, said Regina Gong, a librarian and open educational resources project manager at LCC, was based on the College’s desire to reduce the “cost for incoming students who have to take introductory courses before moving on to higher end classes.”

In a recent discussion about the article in TAA’s LinkedIn group, three experts weighed in on LCC’s OER initiative, answering the question: “How many of you are working at schools considering or adopting this model? Thoughts?” [Read more…]