Busy TAA People: Dave Dillon awarded Open Textbook Award

Blueprint for Success in College and CareerDave DillonTAA member Dave Dillon has been awarded the Open Textbook Award for Excellence by the Open Education Consortium for his textbook, Blueprint for Success in College and Career. The book is designed to show how to be successful in college and career preparation, and focuses on study skills, time management, career exploration, health, and financial literacy.

The Open Textbook Award for Excellence is presented to high-quality innovative teaching and learning materials openly available online for everyone to use, reuse, revise, remix and redistribute.

The award is selected by the OE Awards Committee to recognize truly exceptional work in Open Education. “We applaud your dedication to openness, access, high quality and innovation shown by your work and vision,” said Marcela Morales, Director of Community Relations for the Open Education Consortium. [Read more…]

Free Download – Textbook Award-Winning Insight

Textbook Award Winning InsightSeveral winners of the 2019 TAA Textbook Awards shared insight into the writing and publishing of their award-winning textbooks, which we have compiled into this free ebook download, “Textbook Award-Winning Insight”. Topics include:

  • Deciding to write and getting the interest of a publisher
  • Boosting writing confidence, scheduling writing time, software
  • Pedagogy and marketing involvement
  • What they wish they had known before they started, writing advice
  • Key to textbook longevity, preparing for the next edition

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Nominations for the 2020 Textbook Awards now open

2017 TAA Textbook AwardsNominations for the 2020 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, will be open September 1 to November 1.

For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories. [Read more…]

MindTap and Cengage Unlimited under fire from two new class action lawsuits

On August 12, 2019 the law firm of Susman Godfrey LLC filed a class action lawsuit against Cengage Learning on behalf of Douglas Bernstein and four other authors. Three days later, a similar suit was filed by Slarskey LLC on behalf of Grafton H. Hull.

Both cases reflect elements of a 2018 lawsuit against Cengage Learning by authors David Knox and Caroline Schacht, which was handled by Slarskey’s firm. At issue in all of these cases are Cengage’s emerging publishing practices and royalty calculations associated with its digital MindTap platform and the Cengage Unlimited subscription service. [Read more…]

Pearson’s move to ‘digital first’: Perspective from a key Pearson executive (Part II)

On July 24th, I had the opportunity to interview Paul Corey of Pearson by phone for about an hour regarding the recent announcement that Pearson will move to a digital first strategy for its textbook business. Paul is the Senior VP of Global Content Strategy for Pearson, and thus plays a key role in developing and implementing plans like the digital first strategy. Paul also has primary responsibility for Pearson’s relationships with authors, so I was especially appreciative of the chance to hear his thoughts on how the new direction might affect authors.*

To begin the second part of our dialogue I asked Paul whether Pearson’s intention is to continue selling “one textbook to one student for a particular course, whether in digital form or print or some combination…or do you expect to see more aggregate sales where a single student gets access to a large body of content.” [Read more…]

Pearson announces move to digital-first

Pearson, one of the world’s largest educational publishers, recently announced that all of its U.S. higher ed titles will be released in digital-first format. The announcement comes as Pearson takes steps to regain profitability in a market that has become increasingly price sensitive.

For Pearson, digital-first is a departure from the traditional publishing model in which final drafts are handed off to a compositor who lays out pages that are then sent to be printed. Once a print edition is produced, a second production process swings into gear to create a digital book, either by outputting to PDF format or by transforming text and media into a digital format that is uploaded to a cloud-based learning platform. [Read more…]

Three author takeaways from the ‘equitable access’ course distribution model

equitable access textbook modelAn emerging new model for distributing course materials called “equitable access” is the topic of a recent article in the Chronicle of Higher Education. With equitable access, all students pay a flat fee per semester or quarter that covers all required textbooks, regardless of the courses they take. The model is similar to the “activity fee” collected by some colleges, which provides students access to all on-campus sporting and concert events. Such fees often are tiered, depending on whether the student is part-time or full-time. [Read more…]

2019 Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice

TAA Textbook AwardsA few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses we decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

This fourth installment in the five-part series focuses on what they wish they had known before they started, and advice for other authors. [Read more…]

2019 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

TAA Textbook AwardsA few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the five-part series focuses on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. [Read more…]

How might the McGraw-Hill and Cengage merger affect authors?

Are you wondering what the recently announced merger between textbook giants McGraw-Hill and Cengage could mean for authors? Join publishing attorney Steve Gillen and textbook author and Monroe College professor Karen Morris for their session at TAA’s 32nd Annual Conference entitled: “Mergers and Acquisitions Among Publishers: Authors Need a Life Jacket.”

Gillen and Morris will discuss the recent history of consolidation in educational publishing. How does it impact an author’s career? What can you do to prepare for the possibility? What should you do if it happens to you? What options exist if new relationships don’t go well? Get answers to these and related questions, and ideas on how to survive well. [Read more…]