From the Archives – Articles on ‘Textbooks as Scholarship’ From TAA Report, Compiled by TAA Member Phil Wankat

The ninth installment of TAA Member Phil Wankat’s curation and commentary of the archival issues of the TAA Report (now The Academic Author), Textbooks as Scholarship, is now available. Articles include ““Textbooks as Scholarship: An Editorial”, and “Textbook/Materials as an Academic Field of Inquiry: An Introduction and a Selected Annotated Bibliography”.

TAA Announces 2024 Textbook Award Winners

Fifty-seven textbooks have been awarded 2024 Textbook Awards by the Textbook & Academic Authors Association (TAA). Fourteen textbooks received William Holmes McGuffey Longevity Awards, 25 textbooks received Textbook Excellence Awards, and 18 textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awardees will be recognized during an awards ceremony on Friday, April 26, 2024, at 7:00 pm ET. Register to attend.

Considering Writing a Textbook? Questions to Ask

By Sierra Pawlak

In her November 9, 2022, TAA webinar, “Textbook Authoring Inspirations, Insights, and Innovations”, award-winning textbook author Jamie Pope shared several questions you should ask yourself before writing a textbook. Those questions include:

  • What’s the book’s primary focus and level?
  • Who’s your target audience?
  • What are your qualifications to author the book?
  • How does it differ from other books on the market?
  • Why would someone adopt it over your competitors?

She used these questions to contrast what went right with her successful textbook, Nutrition for a Changing World, the recipient of a 2020 TAA Textbook Excellence Award, and what went wrong with a creative trade book proposal that was never published.

Busy TAA People: TAA Council President Paul Krieger’s A&P Books Transformed From Print to Digital

TAA Council President Paul Krieger has been busy transforming his popular Visual Analogy Guide book series from print into digital and interactive books with Top Hat. His anatomy & physiology book, A Visual Analogy Guide to Human Anatomy & Physiology, went live on the platform at the end of January and his anatomy book and physiology books, A Visual Analogy Guide to Human Anatomy, and A Visual Analogy Guide to Human Physiology, will go live at the end of February. Congratulations Paul!

Macmillan Learning’s Susan Winslow to Give Inaugural Michael Sullivan Lecture on Textbook and Academic Authoring

Susan Winslow, from Macmillan Learning, has been selected to give the inaugural Michael Sullivan Lecture on Textbook & Academic Authoring as Opening Keynote at the 2024 TAA Conference on Textbook & Academic Authoring in Nashville, TN June 21-22. Her presentation, “The Very Human Experience of Learning,” will dig deep into the moments that make learning special: the emotions, the bonds we form, the aha! moments, and those big motivations that stick with us for life.

As AI becomes a bigger part of education, we can’t forget that at its core, learning is a human thing. It’s all about finding the right mix of tech and touch. The session will help us to understand the different ways to blend modern tech with the timeless human side of learning to help engage and inspire students.

TAA Announces Michael Sullivan Lecture on Textbook & Academic Authoring

The Michael Sullivan Lecture on Textbook & Academic Authoring honors the life and work of mathematics textbook author Michael Sullivan, a long-time TAA member who has authored or co-authored more than 120 mathematics textbooks, many of which have been published in multiple editions.

The Lecture series provides a forum for textbook and academic authors to learn from veteran textbook and academic authors and other academic and textbook authoring and publishing experts. It will feature an invited lecturer whose textbook or academic authoring accomplishments are prolific, award-winning, and highly engaging and inspiring, or whose experience in the textbook or academic authoring or publishing industry qualifies them as an expert. The lectureship was established in 2023 by a generous gift from Michael Sullivan.