TAA’s 2020 Conference Early Registration Is Open!

Join us in San Diego, CA for TAA’s 33rd Annual Textbook & Academic Authoring Conference. Early registration is now open!

TAA’s conference will be held June 12-13 at the beautiful Westin San Diego Gaslamp Quarter, located in the heart of downtown San Diego! With a Four Diamond rating by AAA, the Westin San Diego Gaslamp is located just steps from the vibrant Gaslamp Quarter, boasting of more than 150 restaurants, bars, shops, cafes and galleries. It is also only a 15 minute walk or short Uber ride to the popular Waterfront and Little Italy neighborhoods! [Read more…]

Write to reach your true audience

In writing, your voice is the way you “speak” to your audience, and it includes your word choices, your “tone” of voice, and what you intentionally or unintentionally reveal about yourself. Style is the way you use words to express yourself in writing. A second meaning of style is the system of conventions you adopt to format your writing for your subject area, such as the American Psychological Association (APA), Modern Language Association (MLA), Council of Biology Editors (CBE), or The Chicago Manual of Style (Chicago style). Voice and style are important matters in textbook publishing. By themselves, your voice and writing style can make or break your book. Making decisions about voice and style involves reflecting on your mission, understanding your audience, choosing how you will represent yourself and your subject, and monitoring your tone. [Read more…]

Q&A: Writing professors’ rights: Can the university claim the rights to your publication?

Q: Writing professors’ rights: Can the university claim the rights to your publication/royalties based on your employment at the time of writing the manuscript?”

A: Brenda Ulrich, Partner, Archstone Law Group PC:

“It’s an interesting issue. Under standard employment law the employer owns anything created by the employee in the scope of their employment. And certainly writing and publishing scholarly work is considered to be in the scope of a professor’s job duties. However, within academia there is what is often called the “academic tradition,” namely, that professors and academics own their own scholarship. Most universities will defer to the academic tradition and don’t try to claim ownership of the books and articles their faculty members write – and many state this policy outright in their faculty handbook or other policies. As a practical matter, it also just makes sense: if a faculty member departs for another university, everyone assumes their scholarship and publications will go with them since they will be continuing to build on that work at the new institution.

The place where I’ve seen the issue get murky or divisive is around things like course or teaching materials – both online and in class – which arguably have aspects of both scholarship and straight teaching obligations built into them. Course materials also might receive a lot more support and investment from the university itself – especially for online courses –  such that the university feels it has more of a vested interested and right to use or license them later. In these circumstances I strongly recommend putting some sort of written agreement in place between the university and the instructor so everyone understands ownership and use rights going in.”

10 Classic and contemporary textbook features you may not be thinking about…but should

highlighted textbookDuring his 2019 TAA Textbook & Academic Authoring Conference presentation, “Textbook Features You May Not Be Thinking About… But Should!”, veteran textbook author Kevin Patton shared details about both classic – not “old” – and contemporary textbook features for consideration when designing a learning experience for your readers.

Starting with an exploration of the textbook as part of a learning experience for the student, Patton advised looking at the pain points, how they can be addressed, and what already works in the classroom. From there, it’s a matter of finding the right design elements to deliver the content in a meaningful way for the students using your book. Below are ten features for consideration. [Read more…]

TAA’s 2020 Conference Call for Proposals

TAA is accepting session proposals for its 33rd Annual Textbook & Academic Authoring Conference. We invite the submission of presentations relevant to writing, publishing, and marketing textbooks and academic works (journal articles, books, and monographs). The proposal deadline is October 7, 2019.

TAA’s conference will be held at The Westin San Diego Gaslamp Quarter located in the heart of beautiful downtown San Diego, CA, June 12-13, 2020. A highly interactive event, the conference will be attended by authors and aspiring authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country. [Read more…]

Free Download – Textbook Award-Winning Insight

Textbook Award Winning InsightSeveral winners of the 2019 TAA Textbook Awards shared insight into the writing and publishing of their award-winning textbooks, which we have compiled into this free ebook download, “Textbook Award-Winning Insight”. Topics include:

  • Deciding to write and getting the interest of a publisher
  • Boosting writing confidence, scheduling writing time, software
  • Pedagogy and marketing involvement
  • What they wish they had known before they started, writing advice
  • Key to textbook longevity, preparing for the next edition

Download

View TAA’s entire library of ebooks

Nominations for the 2020 Textbook Awards now open

2017 TAA Textbook AwardsNominations for the 2020 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, will be open September 1 to November 1.

For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories. [Read more…]

MindTap and Cengage Unlimited under fire from two new class action lawsuits

On August 12, 2019 the law firm of Susman Godfrey LLC filed a class action lawsuit against Cengage Learning on behalf of Douglas Bernstein and four other authors. Three days later, a similar suit was filed by Slarskey LLC on behalf of Grafton H. Hull.

Both cases reflect elements of a 2018 lawsuit against Cengage Learning by authors David Knox and Caroline Schacht, which was handled by Slarskey’s firm. At issue in all of these cases are Cengage’s emerging publishing practices and royalty calculations associated with its digital MindTap platform and the Cengage Unlimited subscription service. [Read more…]

Pearson announces move to digital-first

Pearson, one of the world’s largest educational publishers, recently announced that all of its U.S. higher ed titles will be released in digital-first format. The announcement comes as Pearson takes steps to regain profitability in a market that has become increasingly price sensitive.

For Pearson, digital-first is a departure from the traditional publishing model in which final drafts are handed off to a compositor who lays out pages that are then sent to be printed. Once a print edition is produced, a second production process swings into gear to create a digital book, either by outputting to PDF format or by transforming text and media into a digital format that is uploaded to a cloud-based learning platform. [Read more…]

Call for Proposals: 33rd Annual Textbook & Academic Authoring Conference

The Textbook & Academic Authors Association (TAA) announces a Call for Proposals for its 2020 conference to be held June 12-13 in San Diego, CA. We invite the submission of session presentations relevant to writing, publishing, and marketing textbooks and academic works (journal articles, books, and monographs). The session proposal deadline is October 7, 2019.

A highly interactive event, the conference will be attended by authors and aspiring authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country. [Read more…]