Podcasting for academic authors: A ‘brand’ new experience

Academic authors do what we can to take charge of defining the perception of ourselves and our own work among our professional circle and potential future associates. We know that just leaving it to others to define us may send the wrong message—or worse, it may go nowhere at all. This process of professional branding can involve a lot of different strategies, but the one I’ll focus on now is podcasting.

Podcasting is simply distributing digital audio files widely over the internet. It’s been around for decades, but only recently has caught a wind and is steadily becoming a mainstream source of news and entertainment. Podcasts are most often consumed on mobile devices, which allow listeners to enjoy their favorite episodes while they commute, walk the dog, or mow the lawn. [Read more…]

To keep writing, use a time log

time log“What did I do today!” you wail. For the life of you, wiped out at the end of the day and ready for binge TV, you can’t remember anything you did except overeat for lunch. Maybe you recall writing for eight minutes midmorning and half-heartedly pecking at your journal article in progress, but otherwise the day’s a blank. And paradoxically, you feel you’re always so busy, dashing from one thing to the next and never getting it all done.

Sound familiar? Where does the time go? Especially for academic writers, with the responsibilities of teaching, mandatory committee meetings, office hours, reading endless memos, emailing responses, and comforting a colleague who just got her article rejected—again—it’s an ongoing challenge to take hold and wrestle our writing time to the ground, or desk.

I found a remedy, though, that you may have read about: keep a time log. [Read more…]

Online marketplace Bonanza.com takes key steps to prevent the sale of pirated e-textbooks on its platform

Pirated textbooksSeveral leading higher education publishers announced that online marketplace Bonanza.com will join them in efforts to stop the sale of pirated e-textbooks by implementing a series of steps designed to prevent their sale on its platform. These steps will help disrupt digital piracy while not impeding innovation and the lawful growth of marketplaces. The educational publishers, Cengage, Elsevier, Macmillan Learning, McGraw-Hill Education and Pearson, have worked hard in recent years in partnership with distributors and sellers to combat the sale of pirated ebooks and counterfeit textbooks, which hurts authors and readers and stifles innovation and the creation of the rich content that consumers want. [Read more…]

Textbook & Academic Authoring Conference to feature sessions on contracts and royalties

TAA’s 32nd Annual Textbook & Academic Authoring Conference speaker and mentor panels will feature several publishing industry professionals with expertise on topics such as intellectual property, copyright, publishing contracts, and royalties. The conference will be held in Old City, Philadelphia, June 14-15, 2019.

Intellectual property attorney Brenda Ulrich, a partner at Archstone Law Group PC, will kick off the conference with a session titled “Legal Issues for Independent Contractor Authors and Self-Publishers.” This session will explore legal issues in the “post-traditional publishing contract world.” [Read more…]

TAA Vice President’s Message: Take a Networking Challenge in 2019

Laura FrostI am the worst at hiding in my office and working over lunch. Yes, we all have lots of work to do and not enough hours in the day to get it done. Why should 2019 be any exception? I should spend more time out of my office. Some would call it socializing, some would call it networking. Whatever you call it, getting out has got to be better for me than staring out the window (I know, at least I have a window).

With you as my witnesses, I have decided to get out regularly and have lunch or coffee with someone in my workplace. We all have to eat or caffeinate, right? There are over 1,400 employees where I work and I know at least a 10% of them, so it shouldn’t be too hard. Would it kill me if once every so often I had lunch with a colleague instead of never? There might actually be some benefits. [Read more…]

TAA’s 32nd Annual Conference session spotlight: Revising your manuscript at the macro & micro levels

Erin McTigue, academic writing coach and workshop presenter, will present “Efficiency with Style: Revising Your Manuscript at the Macro & Micro Levels” at TAA’s 32nd Annual Textbook & Academic Authoring Conference. The conference will be held in Old City, Philadelphia, June 14-15, 2019.

McTigue, who after achieving tenured professor at Texas A&M University moved on to start her own business focused on mentoring and coaching academics in writing and productivity, will conduct an interactive session where participants will take a messy draft of their choice and apply 3 macro-level revision strategies to hone overall logic and organization of the manuscript. Next, working at the micro-level, McTigue will walk participants through 3 revision tools for coherence and writing style. Participants will leave with both a sequential approach and individual tools for transforming their future drafts with efficiency.  [Read more…]

3/13 TAA Webinar: “Show Me! The Art of Using Visual Elements to Enhance a Manuscript”

Eric SchmiederVisual elements, such as tables and figures, can improve the readability and overall quality of a manuscript when used properly. After all, a picture speaks a thousand words, right? But poorly developed images can be more distracting than helpful. Join us Wednesday, March 13 from 11 a.m. – 12 p.m. ET for the TAA webinar,  Show Me! The Art of Using Visual Elements to Enhance a Manuscript, where textbook author Eric Schmieder will highlight ways to effectively incorporate visual elements into your journal articles and textbooks. He’ll also share some important tips for maintaining accessibility guidelines in the process. [Read more…]

TAA announces 2019 Textbook Award winners

2019 TAA Textbook Award WinnersThirty-one textbooks have been awarded 2019 Textbook Awards by the Textbook & Academic Authors Association (TAA). Four textbooks received William Holmes McGuffey Longevity Awards, 17 textbooks received Textbook Excellence Awards, and ten textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awards will be presented during an awards reception at TAA’s 32nd Annual Textbook & Academic Authoring Conference in Philadelphia, PA, June 14, 2019. [Read more…]

Top 10 reasons to attend TAA’s June conference

Top 10 Reasons to Attend ImageThere are a lot of great reasons to attend TAA’s 32nd Annual Textbook & Academic Authoring Conference. Past attendees consistently give TAA conferences high marks for content, networking, and inspiration:

“What a great conference! I came away inspired to write many more articles, book chapters and books. The conference gave the tools to accomplish that. It was a great friendly mix of authors at all stages of writing willing to share, mentor and interact.” ~ Betsy Stringam, Professor, New Mexico State University [Read more…]

Prepare to be inspired at TAA’s 2019 academic authoring conference!

It’s time to register, make your travel plans, and prepare to be inspired at TAA’s 32nd Annual Textbook & Academic Authoring Conference! The conference will be held June 14-15, 2019 at the beautiful Wyndham Hotel located in charming and historic Old City, Philadelphia.

TAA’s conference features sessions presented by veteran authors and industry experts who will share their knowledge, tips, and strategies to help you increase your publishing success. You will have opportunities for hands-on instruction, interactive Q&A, one-on-one mentoring, and peer learning on a wide range of authoring and publishing topics. [Read more…]