Have you ever noticed that pretty much any advice related to making progress suggests the same idea?
Track your progress.
Gain valuable advice and insight, get your questions answered, or just make a connection for when you need help in the future by signing up to meet with a mentor at the 2023 TAA Conference on Textbook & Academic Authoring, which will be held online June 9-10, 2023.
The deadline for signing up for mentoring is May 15. Limited slots are available and are offered on a first come, first-served basis, so don’t delay, register for the conference today!
Choose from nine different mentors for up to two 15-minute one-on-one discussions:
It’s one thing to write a textbook; it is another matter entirely to get a critical mass of people to buy. For someone socialized as an academic, the audience for a textbook is a far less specialized one than one is accustomed to addressing. The format has to be perceived as accessible; the audience has to find it welcoming.
A website about trade books provides analytics enough to give a would-be author pause. According to Bookscan, of the 3.2 million books tracked in 2021, fewer than 1percent sold more than 5,000 copies. While I confess to find myself turning to book writing for the sheer love of the spaciousness it affords to expand on ideas, it’s hardly a wise investment of all-too limited time to a write a book that only a few will ever buy.
Do you feel like you have fallen into the abyss when dealing with your glossary? Don’t let this problematic element overwhelm you. In his 2023 Conference session, Paul Krieger will describe the standardized process he created to improve his glossary. After doing some research and creating a clear set of guidelines for his editors to develop a master glossary for three related books, the end result was a much more consistent, complete, and user-friendly glossary.
Krieger is an award-winning teacher and the creator, author, and illustrator of Morton Publishing’s Visual Analogy Guide series. Due to the success of his first book on human anatomy in 2004, this unique book concept quickly evolved into a four-book series. He is Professor Emeritus of Anatomy & Physiology at Grand Rapids Community College and also works as a scientific illustrator.
TAA member James Kalat’s textbook, Biological Psychology, recently celebrated its 40th year in print with the publication of the 14th edition. The 9th edition of Biological Psychology received a TAA McGuffey Longevity Award in 2007. Congratulations James!
Over the past several years major publishers have been moving away from physical or electronic books into online learning platforms and courseware, and from straight sales of standalone books to bundles, custom products and subscriptions. Traditional publishing contracts were developed at a time when a book was a discrete unit, sales could easily be tracked in those units, and revisions occurred on a predictable cycle. Publishers are trying in various ways to update and adapt their contracts to the new textbook landscape. In her 2023 TAA Conference session, presenter Brenda Ulrich, an attorney at Archstone Law Group, will explore the ways in which the contracts are changing, and what the implications are for authors.
