Marketing strategies: Reinforce textbook adoptions with promotional calendar
Physical geography author Robert Christopherson recently published a calendar to promote the seventh edition of his award-winning textbook,
The calendar's two opening pages describe the strengths and new features of the new edition, and list the accompanying student and instructor supplements. The calendar itself features factoids that match physical geography and Earth systems science events, as well as photos for each month depicting physical geography subjects, such as the rapeseed crop in full bloom in northern Scottland; frost-shattered rock in Spitsbergen in the Arctic Ocean; and a birch forest in south-central Norway.
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