Academic podcasting: The time is now

Podcasting is an easily produced, but powerful, medium to connect with potential or current textbook users, scholars in your discipline niche, readers of your work, and potential consulting clients. It can extend your brand and expand your professional network.

I have been mentioning in TAA media that now is great time—the very best time—to start an academic podcast. A hundred thousand new podcasts are being launched each month and podcast listenership is growing rapidly as mobile devices add native podcast apps, and platforms such as Spotify, Pandora, Amazon Music, and Audible add podcasts to their offerings. We are just now at the point where “start a podcast” is about to overtake “start a blog” as a search term in Google Trends. [Read more…]

Gather ye testimonies while ye may

Testimonies broadcast our contributions and encourage purchase of our good words. Also referred to as endorsements or recommendations, testimonies may appear on the front and back covers of your book, in the first pages, in reviews, and, of course, on your website. To gather effective testimonies takes time, thought, and some courage. Here are five points to keep in mind.

1) When to Request a Testimony

Ideally, ask for testimonies before publication. When you do, expect your prospective testimony-ers to want to see your manuscript, or at least a part. These requests are reasonable and ethical. Depending on the stage of the book, you can send your proposal, late manuscript, or prepublication galley. Especially for nonfiction, the proposal  should contain enough substantial material so they get a flavor of your work. Even better, the late manuscript or prepublication galley should present your work very well, providing more than enough for testimonies. You can ask for testimonies after publication as well, but earlier gives you advance publicity. [Read more…]

Writer’s bane: 9 Suggestions for marketing and public relations

You are your own brandMany of us writers cringe at the marketing and public relations steps needed to publicize our books and writings. (“I want to use my time for writing!”) But as we know, PR is an ever-increasing necessity for sales, speaking engagements, presentations, promotions, and notches on our vitae. The following suggestions, hopefully not too onerous, may be ones you’ve thought of, are enacting now, or would like to incorporate into your writing and writing-PR activities.

[Read more…]

5/15 TAA Webinar: ‘How to Secure Our Media for Our Book and Brand’

Brian FeinblumLearn from a veteran of over 1,000 book publicity campaigns – the mistakes to avoid, the myths to debunk, and the proven strategies to execute. Understand what book publicity in 2019 consists of – it is not all about social media, but it cannot be ignored either. Join us Wednesday, May 15 from 11 a.m. – 12 p.m. ET for the TAA webinar, “How to Secure Our Media for Our Book and Brand,” where Brian Feinblum, Chief Marketing Officer, SVP for Finn Partners will sharehow to see yourself as a brand, how to market yourself, and how to recognize where you need support. [Read more…]

#AcWriChat TweetChat: Not on Twitter? Watch live here on 5/4 at 11 a.m. ET

acwrimoJoin TAA on Twitter on Friday, May 4 at 11 a.m. ET using the hashtag #AcWriChat for our latest TweetChat focused on presenting your work.

Not on Twitter? Not sure what a “Tweet Chat” is? Follow us here (you won’t be able to actively participate, but you will be able to follow the chat live).

[Read more…]

How to develop a great webinar to promote your book

webinarA webinar is an excellent promotional tool for your books, work, and services. Combining PowerPoint slides and audio on a subject to which viewers/listeners plug in on the Internet, a webinar delivers valuable information and shows you’re the one to deliver more. But to accomplish this purpose, you’ve gotta do it well. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I’ll share some points about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. But you can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar. [Read more…]

Promote Your Scholarship via Podcasting
TAA webinar 11/6 & 13

Katie Linder Podcasting is becoming an increasingly popular method of sharing content, but many authors don’t know how to get started. Join us Monday, November 6 & 13 from 3-4 p.m. ET for “Promoting Your Scholarship via Podcasting (It’s Easier Than You Think!)”, a two-part webinar series facilitated by book author and podcaster Katie Linder.  You’ll learn about the tools you need to launch a podcast as well as tips and strategies for how to promote your work through this creative medium. [Read more…]

Learn how to design a web presence for your book – TAA webinar Part 2 – 10/17

Katie LinderYour book’s website is the only tool that works around the clock to promote your book, but sometimes the web presence provided by a publisher is… underwhelming. Join us Tuesday, October 17 from 3-4 p.m. ET for part 2 of “Designing a Web Presence for Your Book (Beyond the Publisher’s Website)”, facilitated by book author Katie Linder. You’ll learn how to create a web presence for your book that highlights its key features, bonus materials, purchasing options, and more. [Read more…]

2017 Fall Webinars – Improve your skills

TAA fall webinar seriesWhether you are interested in learning how to publish in scholarly journals, develop a website, use podcasting to promote your scholarship, manage your writing projects, or how to use your research and insights in ways that contribute to the social good, TAA’s fall webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today. [Read more…]

32 Ways to market yourself with no money + some time (for academics)

Marketing TipsDuring part two of author, workshop leader, and coach Meggin McIntosh’s TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing That Matters“, she shared these 32 ways academics can market themselves with no money, but some time.

1) Use social media, including Twitter, Facebook, LinkedIn, and blogs in ALL various ways possible that will allow you to promote you and what you offer. Show people that you are the expert.

2) Phone prospective clients and current clients to follow-up and ask for referrals, references, “what worked?”, and the like. [Read more…]