Learn how to design a web presence for your book – TAA webinar Part 2 – 10/17

Your book’s website is the only tool that works around the clock to promote your book, but sometimes the web presence provided by a publisher is… underwhelming. Join us Tuesday, October 10 & 17 from 3-4 p.m. ET for “Designing a Web Presence for Your Book (Beyond the Publisher’s Website)”, a two-part webinar series facilitated by book author Katie Linder, you’ll learn how to create a web presence for your book that highlights its key features, bonus materials, purchasing options, and more.

2017 Fall Webinars – Improve your skills

TAA fall webinar seriesWhether you are interested in learning how to publish in scholarly journals, develop a website, use podcasting to promote your scholarship, managing your writing projects, or how to use your research and insights in ways that contribute to the social good, TAA’s fall webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today.

32 Ways to market yourself with no money + some time (for academics)

During part two of author, workshop leader, and coach Meggin McIntosh’s TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing That Matters“, she shared these 32 ways academics can market themselves with no money, but some time.

1) Use social media, including Twitter, Facebook, LinkedIn, and blogs in ALL various ways possible that will allow you to promote you and what you offer. Show people that you are the expert.

2) Phone prospective clients and current clients to follow-up and ask for referrals, references, “what worked?”, and the like.

5 Strategies for using social media to promote your writing

The purpose of using social media as an academic is to do more than spread the word, it is also a way to develop readers and relationships, said Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., in a TAA webinar entitled, “Six Strategies for Using Social Media to Promote Your Writing.”

“What’s unique about the social media networking environment is the ability to find groups of people of like mind and interact with people and get their perspectives and engage with them because they are able to produce content as well,” she said.

Meggin McIntosh to present 2-hr webinar on marketing for academics

Imagine having people read your writing! Imagine having others interested in your work and talking about it! Imagine your efforts receiving recognition! Guess what?! You have to market yourself and your work and you don’t have to spend a lot of money or hire a PR firm.

Join us Monday, May 1 & 8 from 2-3 p.m. ET, for this two-part focused and practical TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing that Matters (Lessons from a Puffin)”, where you’ll learn:

Promoting a book? Making a career move? Join us 10/14 for the TAA webinar, ‘The Art of Being Interviewed’

For many of us, conducting an interview is easier than being interviewed. But when promoting a book, or even making a career move, you may be the interviewee. What does it take to deliver a “good” interview? How do you build a relationship with your interviewer? How do you prepare? What are the different ways to handle an in-person, an audio-only interview, and one that takes place on camera? How do you turn a bad question into a good answer? For on-camera interviews, what are the special considerations for attire that works on video?

Join us Friday, October 14, 11 a.m. – 12 p.m. ET, for the TAA Webinar, “The Art of Being Interviewed”, led by Amy DeLouise, an experienced interviewer and video producer-director who has conducted thousands of interviews. She will walk us through the process, field questions, and help you feel confident for your next interview.