How to use social media as an academic writer

Social media has become an influential force in both our personal and professional lives. According to Mark Carrigan, social media trainer and sociologist at the University of Warwick, social media offers many benefits for academic writers. In a recent TAA webinar entitled, ‘What On Earth Will I Tweet About?’: Feeling Comfortable with Social Media as an Academic, Carrigan shared some of those benefits.

“One advantage of social media for academic writers is that it allows you to have an independent presence online so if you switch institutions, you can still easily be found,” Carrigan said. Since many academics work at multiple educational institutions during their careers, an independent online presence can be an invaluable networking and promotional tool.

How to create textbook supplements

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How to pitch a piece of writing

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To be a successful writer, first you must promote

One of the most important parts of textbook publicity and marketing is the press release. A simple yet well-written document that is going to put who, what, where, why and how can I buy this book; out into the marketplace.

If you want media coverage, you’ve got to make your story newsworthy and make clear why anyone should care about your new book. And you’ve got to offer valuable lessons learned, tips, or other useful suggestions from which the readers, listeners, or viewers can benefit. Bullet points and statistics are always helpful.

Be a proactive textbook author: 9 strategies for success

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How to advocate for your textbook before, during, and after a national sales meeting

Reid Hester, a 15-year veteran in textbook sales and marketing, and Robert Christopherson, a best-selling geography textbook author, share their advice for making the most of your participation in national sales meetings:

Provide specific, actionable information. “If it can be used to sell your book, it’s worth its weight in gold,” said Hester. For example, build sales-ready bullet points about your book’s features. Or track the updates and changes you make to a new edition as you make them. “Your editor and the sales reps will want to know,” said Christopherson.