Physical geography author Robert Christopherson, who has the bestselling physical geography book in the United States and Canada, said being…
How to advocate for your textbook before, during, and after a national sales meeting
Reid Hester, a 15-year veteran in textbook sales and marketing, and Robert Christopherson, a best-selling geography textbook author, share their advice for making the most of your participation in national sales meetings:
• Provide specific, actionable information. “If it can be used to sell your book, it’s worth its weight in gold,” said Hester. For example, build sales-ready bullet points about your book’s features. Or track the updates and changes you make to a new edition as you make them. “Your editor and the sales reps will want to know,” said Christopherson.
12 Secrets of a prolific textbook author
If you want to become a more successful and productive author, said Marilyn “Winkie” Fordney, the author of insurance billing…
Targeted marketing key to successful self-publishing
Self-published authors need to be more marketing savvy and more willing to dedicate time to the task of marketing, said Jeremy Robinson, author of POD People: Beating the Print-on-Demand Stigma.
“Marketing is really the only way a self-published author can get those first books sold and kick off the word-of-mouth machine,” he said.
13 Ways to market your textbook before, during & after publication
Marketing your textbook is about author-publisher cooperation, says mathematics author Michael Sullivan. He shares 13 ways authors can market their textbook before the writing begins, as the writing progresses, before publication, after publication and when preparing for the second edition.
How to leverage a TAA Textbook Award
Receiving a TAA Textbook Award is not only a great honor, it can also be used to increase book sales and advance your writing career.
Judy Rasminsky, coauthor of Challenging Behavior in Young Children and Challenging Behavior in Elementary and Middle School, both of which have received TAA Textbook Excellence (Texty) Awards, said she and her coauthor Barbara Kaiser have leveraged the award in several ways, including: