Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…
The most useful textbook & academic writing posts of the week: October 17, 2014
Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…
7 Ways to conduct a successful crowdfunding campaign
Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…
The value of using social media to broaden your academic reach
Tanya Golash-Boza, Ph.D., is an associate professor of Sociology at the University of California, Merced. She is widely published, with her academic works including academic and trade books, textbook chapters for edited volumes, and journal articles. Currently she is working on two primary projects, one being a book on the lives of people deported from the United States, and the second being a sociology textbook on race and racism. 

Golash-Boza has successfully utilized social media in her academic career for the past several years. She is the author of three popular blogs, including her academic blog entitled Get a Life, PhD, Weekly Tips on How to Succeed in Academia and Have a Life Too.
Here Golash-Boza shares her insights on the value of utilizing social media to broaden your academic reach.
How to maximize the traffic on your blog
Publishers are increasingly expecting authors to blog in connection with their books. These blogs can be a highly effective marketing tool—if you can successfully attract readers. In order for your blog to thrive, you need large numbers of engaged readers who follow, comment on, and repost your content, which means you need to know how to maximize your traffic.
7 Tips for creating your own website
It has become increasingly important for academics to create an online presence as a means of networking and marketing their work. One way to do that is to create your own professional website.
To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process: