How to develop a great webinar to promote your book

A webinar is an excellent promotional tool for your books, work, and services. Combining PowerPoint slides and audio on a subject to which viewers/listeners plug in on the Internet, a webinar delivers valuable information and shows you’re the one to deliver more. But to accomplish this purpose, you’ve gotta do it well. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I’ll share some points about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. But you can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar.

Promote Your Scholarship via Podcasting
TAA webinar 11/6 & 13

Podcasting is becoming an increasingly popular method of sharing content, but many authors don’t know how to get started. Join us Monday, November 6 & 13 from 3-4 p.m. ET for “Promoting Your Scholarship via Podcasting (It’s Easier Than You Think!)”, a two-part webinar series facilitated by book author and podcaster Katie Linder.  You’ll learn about the tools you need to launch a podcast as well as tips and strategies for how to promote your work through this creative medium.

Learn how to design a web presence for your book – TAA webinar Part 2 – 10/17

Your book’s website is the only tool that works around the clock to promote your book, but sometimes the web presence provided by a publisher is… underwhelming. Join us Tuesday, October 10 & 17 from 3-4 p.m. ET for “Designing a Web Presence for Your Book (Beyond the Publisher’s Website)”, a two-part webinar series facilitated by book author Katie Linder, you’ll learn how to create a web presence for your book that highlights its key features, bonus materials, purchasing options, and more.

2017 Fall Webinars – Improve your skills

TAA fall webinar seriesWhether you are interested in learning how to publish in scholarly journals, develop a website, use podcasting to promote your scholarship, managing your writing projects, or how to use your research and insights in ways that contribute to the social good, TAA’s fall webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today.

32 Ways to market yourself with no money + some time (for academics)

During part two of author, workshop leader, and coach Meggin McIntosh’s TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing That Matters“, she shared these 32 ways academics can market themselves with no money, but some time.

1) Use social media, including Twitter, Facebook, LinkedIn, and blogs in ALL various ways possible that will allow you to promote you and what you offer. Show people that you are the expert.

2) Phone prospective clients and current clients to follow-up and ask for referrals, references, “what worked?”, and the like.

5 Strategies for using social media to promote your writing

The purpose of using social media as an academic is to do more than spread the word, it is also a way to develop readers and relationships, said Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., in a TAA webinar entitled, “Six Strategies for Using Social Media to Promote Your Writing.”

“What’s unique about the social media networking environment is the ability to find groups of people of like mind and interact with people and get their perspectives and engage with them because they are able to produce content as well,” she said.