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Academic podcasting: The time is now

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Podcasting is an easily produced, but powerful, medium to connect with potential or current textbook users, scholars in your discipline niche, readers of your work, and potential consulting clients. It can extend your brand and expand your professional network. I have been mentioning in TAA media that now is great time—the very best time—to start an academic podcast. A hundred thousand new podcasts are being launched each month and podcast listenership is growing rapidly as mobile devices add native podcast apps, and platforms such as Spotify, Pandora, Amazon Music, and Audible add podcasts to their offerings. We are just now at the point where “start a podcast” is about to overtake “start a blog” as a search term in Google Trends.

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