Publishers want authors to participate in the marketing and promotion of their new book. But many times authors are novices in publicizing their work. Join us Wednesday, March 16, 2022, 2-3 p.m. EST for “Book Marketing and Social Media by Authors: Do’s and Don’ts” presented by publishing Consultant John Bond, who will examine author marketing and social media efforts done right and done wrong. He will look at best practices for promoting their book, as well as explaining why some efforts are time consuming and produce little results. Real life examples will illustrate how authors can smartly and efficiently work with the publisher to market their work; social media included. An extended question and answer period will follow the presentation.
As an exclusive bonus for attendees at TAA’s 2021 Virtual Textbook & Academic Authoring Conference, twelve textbook and academic authors have shared practical advice through a series of “How To” videos on topics relating to scholarly writing, time management, productivity, publishing, online presenting, and more. Each video is a brief 5 to 10-minute segment packed with information to move your writing practice forward.
We’d like to thank the following authors for sharing their expertise.
Many textbook and academic authors are recognized as the experts in their field – and for good reason. They have not only taken the time to learn the content in the discipline, but they have added to the knowledge base and published work to help others develop their own level of expertise. But when have we learned enough?
Hopefully our collection of article from around the web this week can help you learn something new to increase your mastery as an author.
Being visible in your academic or research is essential to your long term career. It also affects how widely your work will be read and disseminated. Search engines like Google will care about who you are and how connected your writing is.
So how do you ensure that you look your best in your online academic profile?
Podcasting is an easily produced, but powerful, medium to connect with potential or current textbook users, scholars in your discipline niche, readers of your work, and potential consulting clients. It can extend your brand and expand your professional network.
I have been mentioning in TAA media that now is great time—the very best time—to start an academic podcast. A hundred thousand new podcasts are being launched each month and podcast listenership is growing rapidly as mobile devices add native podcast apps, and platforms such as Spotify, Pandora, Amazon Music, and Audible add podcasts to their offerings. We are just now at the point where “start a podcast” is about to overtake “start a blog” as a search term in Google Trends.
Textbook and academic writing is hard work. It’s a tiring endeavor. It stretches the individual and the discipline with each new publication. To be successful, though, we need to consider the words of David Goggins who said, “Don’t stop when you’re tired. Stop when you’re done.”
Whether you are starting a literature review, attempting to describe theoretical, conceptual, or analytical frameworks, editing a book, or simply editing your work for your reader, our collection of articles this week has some advice to keep you moving forward in your efforts to reach your goal.