Academic podcasting: The time is now

Podcasting is an easily produced, but powerful, medium to connect with potential or current textbook users, scholars in your discipline niche, readers of your work, and potential consulting clients. It can extend your brand and expand your professional network.

I have been mentioning in TAA media that now is great time—the very best time—to start an academic podcast. A hundred thousand new podcasts are being launched each month and podcast listenership is growing rapidly as mobile devices add native podcast apps, and platforms such as Spotify, Pandora, Amazon Music, and Audible add podcasts to their offerings. We are just now at the point where “start a podcast” is about to overtake “start a blog” as a search term in Google Trends. [Read more…]

Why you should be podcasting. Right now

Why Textbook & Academic Authors Should Be Podcasting. Right NowTAA Vice President, Kevin Patton, is an award-winning professor and textbook author in human anatomy and physiology (A&P). He has a podcast and several blogs about teaching and writing, including TheTextbookAuthor.org. On Thursday, July 9th, as part of the TAA Summer Webinar Series, he will relate his podcasting experience, outline many different benefits of podcasting, and give you loads of practical tips for starting and running your own podcast in his webinar session, “Why Textbook & Academic Authors Should Be Podcasting. Right Now”. [Read more…]

Podcasting for academic authors: A ‘brand’ new experience

Academic authors do what we can to take charge of defining the perception of ourselves and our own work among our professional circle and potential future associates. We know that just leaving it to others to define us may send the wrong message—or worse, it may go nowhere at all. This process of professional branding can involve a lot of different strategies, but the one I’ll focus on now is podcasting.

Podcasting is simply distributing digital audio files widely over the internet. It’s been around for decades, but only recently has caught a wind and is steadily becoming a mainstream source of news and entertainment. Podcasts are most often consumed on mobile devices, which allow listeners to enjoy their favorite episodes while they commute, walk the dog, or mow the lawn. [Read more…]