Why you should be podcasting. Right now

Why Textbook & Academic Authors Should Be Podcasting. Right NowTAA Vice President, Kevin Patton, is an award-winning professor and textbook author in human anatomy and physiology (A&P). He has a podcast and several blogs about teaching and writing, including TheTextbookAuthor.org. On Thursday, July 9th, as part of the TAA Summer Webinar Series, he will relate his podcasting experience, outline many different benefits of podcasting, and give you loads of practical tips for starting and running your own podcast in his webinar session, “Why Textbook & Academic Authors Should Be Podcasting. Right Now”. [Read more…]

Podcasting for academic authors: A ‘brand’ new experience

Academic authors do what we can to take charge of defining the perception of ourselves and our own work among our professional circle and potential future associates. We know that just leaving it to others to define us may send the wrong message—or worse, it may go nowhere at all. This process of professional branding can involve a lot of different strategies, but the one I’ll focus on now is podcasting.

Podcasting is simply distributing digital audio files widely over the internet. It’s been around for decades, but only recently has caught a wind and is steadily becoming a mainstream source of news and entertainment. Podcasts are most often consumed on mobile devices, which allow listeners to enjoy their favorite episodes while they commute, walk the dog, or mow the lawn. [Read more…]