Join us 4/13 for TAA Webinar, ‘Go on the (Virtual) Road to Promote Your Book’

Whether​ you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them. Traditionally, writers have taken book tours and given talks, but textbook publishers are unlikely to fund world travel. Why not offer a book tour online? Janet Salmons, PhD, author of Doing Qualitative Research Online and four previous books, did just that. While some “virtual book tours” simply place guest posts or advertisements on potential readers’ sites, Janet’s highly interactive approach includes webinars and online discussions with groups or classes.

How to build an academic brand online

If you Google your own name, are you happy with what the search results show about you and your work? If not, you may want to take steps to improve your online presence to better reflect your academic brand, which articulates your unique expertise and affects the way you are perceived both online and in the real world.

In a recent TAA webinar entitled, “Designing Your Online Presence to Communicate Your Academic Brand,” veteran higher ed blogger Lee Skallerup Bessette and academic branding coach Paula Thompson, both of Academic Coaching & Writing discussed ways to create or enhance your online presence to promote yourself and your work.

The most useful textbook & academic writing posts of the week: October 9, 2015

I think everyone needs to print this quote and tape it someplace clearly visible on his or her desk, computer, or writing space. Look at it every time you sit down to write. Quiet the voices of negativity and just write. You are capable of writing well, of writing that is worthy of others to read, you just have to believe it and shut down the voices that tell you otherwise! One of my favorite quotes, and one that fits perfectly here, was said by Muhammad Ali, “To be a great champion you must believe you are the best. If you’re not, pretend you are.” Believing in your abilities to write is half the hurdle. Once you believe that, getting words onto the page will become easier. Happy writing!

Featured Member Kathleen King – Motivation, marketing & the ‘easy fix’

Kathleen P. King, professor of Adult and Higher Education at the University of South Florida in Tampa, is an award winning author of 30 books, most recently 147 Tips for Emerging Scholars and The Professor’s Guide to Taming Technology, and more than 175 journal articles and research papers. She is known for her sessions and innovative topics and is a popular international keynote and conference speaker, mentor, and professor. King’s areas of research include instructional technology, faculty development, and mentoring. Here King shares what motivates her to write, tips on marketing your works, and the ‘easy fix’:

Join us 9/24 for the TAA Webinar: ‘Designing Your Online Presence to Communicate Your Academic Brand’

Increasingly, PhD students and junior scholars are creating an online presence to promote themselves and their work. Academics are also designing an online presence to assist in their transition to a career outside of academia or a different academic path within the university. But, there are so many platforms to choose from. How do you evaluate which ones to use, given the number and variety of options? Join us Thursday, September 24 from 3-4 p.m. ET for “Designing Your Online Presence to Communicate Your Academic Brand”, presented by Lee Skallerup Bessette, a Blogger and Social Media Advisor, and Paula Thompson, an Academic Coach, both from Academic Coaching & Writing, for an introduction to the most popular platforms and tools to help you decide which ones might be right for you.<

Select 2015 TAA Conference presentations now available on demand

Select presentations from TAA’s 2015 TAA Conference in San Antonio, TX are now available on demand. Access to these presentations is free for all TAA members. Learn how to jump-start your academic writing, reach your productivity peak, publish a disciplinarily education paper, make your textbook more memorable to your audience, design and author better assessment exercises, be an effective collaborator, write a non-fiction book proposal, and more! Visit TAA’s library of Presentations on Demand