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How to build an academic brand online

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If you Google your own name, are you happy with what the search results show about you and your work? If not, you may want to take steps to improve your online presence to better reflect your academic brand, which articulates your unique expertise and affects the way you are perceived both online and in the real world. In a recent TAA webinar entitled, “Designing Your Online Presence to Communicate Your Academic Brand,” veteran higher ed blogger Lee Skallerup Bessette and academic branding coach Paula Thompson, both of Academic Coaching & Writing discussed ways to create or enhance your online presence to promote yourself and your work.

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