Most useful textbook and academic posts of the week: July 3, 2020

“Success is liking yourself, liking what you do, and liking how you do it.” ~Maya AngelouDo you like what you do? Are you impressed with your writing, your research, and your ability to share your work with others? Maya Angelou defines success as “liking yourself, liking what you do, and liking how you do it.”

In this week’s collection of articles we have found advice on making your research paper more impressive, connecting with others,  taking a chance and overcoming imposter syndrome, and ways your age affects your writing. We have also found guidance on marketing in times of crisis, technology trends impacting scholarly communications, and pros and cons of working remotely.

Whatever stage of your career you are at, find ways to be more successful – specifically ways to like yourself, what you do, and how you do it. Happy writing! [Read more…]

13 ways to promote and market your book on a budget

online marketingIn today’s publishing environment, author involvement in the promotion and marketing of a book is critical to the success of a title. This June, John Bond, Riverwinds Consulting; Kathleen Reid, VP and Commerical Lender for Medical Learning, Elsevier; and Diane Harnish, Head of Primal Pictures, Global Director of Academic and Government Markets, Informa Group shared their combined marketing experience with authors who are both budget-conscious and market-minded.  

These experienced marketing professionals from academic publishers focused on low to no cost ideas for how authors can become a partner in the marketing efforts of the publisher. After all, who knows the book better than the author? Below are some highlights from the 2019 Textbook & Academic Authoring Conference session, “Promoting and Marketing Your Book on a Budget”. [Read more…]

A public relations timeline to secure more media for your book

marketingIn a recent TAA webinar, “How to Secure More Media for Your Book and Brand”, Brian Feinblum shared his experience and expertise in public relations, especially as it relates to authors, their books, and their personal brand.

In addition to useful tips for how to approach and get media coverage (and some common mistakes authors make in trying to do so), Feinblum shared a timeline for successful execution of a publicity plan. The plan outlined below begins six months in advance of publication and continues 90-120 days after release. [Read more…]

Most useful textbook and academic posts of the week: May 3, 2019

"You fail only if you stop writing." ~Ray BradburyThis week’s collection of articles from around the web is full of opportunities. Opportunities to improve your academic reading practice, to tell your story, to make your writing more interesting, to broadcast your research, or to go freelance. It’s also filled with challenges and uncertainty. Challenges of parenting and academia, predatory journals, the uncertain future of university presses, neurodiversity in scholarly publishing, and the affect of the planned merger between Cengage and McGraw-Hill on the textbook market.

With each opportunity comes challenge and uncertainty. Equally so, with each challenge or uncertainty comes opportunity. As Ray Bradbury once said, “You fail only if you stop writing.” So, here’s to success. Happy writing! [Read more…]

How to include your publications in your LinkedIn profile

linkedinSo your LinkedIn profile includes your current work, your relevant experience, and perhaps some interests as well. But what about the work that textbook and academic authors alike pour so much of ourselves (and our time) into – our publications?

Fortunately, there are a couple simple ways you can incorporate your publications into your profile to highlight all that work. [Read more…]

Schedule time to market your work or pay the consequences

MarketingCommitting to writing involves more than just working away at a new Word file. It also requires the commitment to promote and market the eventual work as well. This does not come naturally to everyone, but this dedication to help spread the word about the work is equally important as the content itself.

Whether it is a journal article, a monograph, a textbook, or some other form of academic communication, marketing is essential to the success of the material. [Read more…]

How to build an academic brand online

Paula Thompson

Paula Thompson

Lee Bessette

Lee Bessette

If you Google your own name, are you happy with what the search results show about you and your work? If not, you may want to take steps to improve your online presence to better reflect your academic brand, which articulates your unique expertise and affects the way you are perceived both online and in the real world.

In a recent TAA webinar entitled, “Designing Your Online Presence to Communicate Your Academic Brand,” veteran higher ed blogger Lee Skallerup Bessette and academic branding coach Paula Thompson, both of Academic Coaching & Writing discussed ways to create or enhance your online presence to promote yourself and your work. [Read more…]

10 Marketing tips and strategies for textbook authors

TextbooksWhen authors invest the dedicated time and effort to produce a textbook, it’s important that they do it with a goal that it will be adopted and read and that it will provoke learning, said Robert Christopherson, author of the bestselling introductory geography textbook, Elemental Geosystems. “This requires thought throughout the creation process toward our involvement in marketing and how the post-production/sales period will progress,” he said. “Marketing and sales are areas of publisher responsibility for sure, and I respect these editorial channels of authority, however I have learned that the marketing process works best with proactive, aggressive, and consistent effort.”

Christopherson shares the following ten marketing tips and strategies: [Read more…]