Most useful textbook and academic posts of the week: April 9, 2021

Academic and textbook authors are in a unique position of being both active learners and teachers (even if not in official teaching positions) through our writing. In order to make contributions to the field, we must continue to explore, learn, and grow in our discipline, but through our writing and contributions, we also write with the intention of teaching others.

This week’s collection of articles has some great resources for continuing to learn to be a stronger writer.

Most useful textbook and academic posts of the week: July 3, 2020

Do you like what you do? Are you impressed with your writing, your research, and your ability to share your work with others? Maya Angelou defines success as “liking yourself, liking what you do, and liking how you do it.”

In this week’s collection of articles we have found advice on making your research paper more impressive, connecting with others,  taking a chance and overcoming imposter syndrome, and ways your age affects your writing. We have also found guidance on marketing in times of crisis, technology trends impacting scholarly communications, and pros and cons of working remotely.

13 ways to promote and market your book on a budget

In today’s publishing environment, author involvement in the promotion and marketing of a book is critical to the success of a title. John Bond, Riverwinds Consulting; Kathleen Reid, VP and Commerical Lender for Medical Learning, Elsevier; and Diane Harnish, Head of Primal Pictures, Global Director of Academic and Government Markets, Informa Group, shared their combined marketing experience with authors who are both budget-conscious and market-minded.  

These experienced marketing professionals from academic publishers focused on low to no cost ideas for how authors can become a partner in the marketing efforts of the publisher. After all, who knows the book better than the author? Below are some highlights from their 2019 Textbook & Academic Authoring Conference session, “Promoting and Marketing Your Book on a Budget”.

Most useful textbook and academic posts of the week: May 3, 2019

This week’s collection of articles from around the web is full of opportunities. Opportunities to improve your academic reading practice, to tell your story, to make your writing more interesting, to broadcast your research, or to go freelance. It’s also filled with challenges and uncertainty. Challenges of parenting and academia, predatory journals, the uncertain future of university presses, neurodiversity in scholarly publishing, and the affect of the planned merger between Cengage and McGraw-Hill on the textbook market.

With each opportunity comes challenge and uncertainty. Equally so, with each challenge or uncertainty comes opportunity. As Ray Bradbury once said, “You fail only if you stop writing.” So, here’s to success. Happy writing!

How to include your publications in your LinkedIn profile

So your LinkedIn profile includes your current work, your relevant experience, and perhaps some interests as well. But what about the work that textbook and academic authors alike pour so much of ourselves (and our time) into – our publications?

Fortunately, there are a couple simple ways you can incorporate your publications into your profile to highlight all that work.

Schedule time to market your work or pay the consequences

Committing to writing involves more than just working away at a new Word file. It also requires the commitment to promote and market the eventual work as well. This does not come naturally to everyone, but this dedication to help spread the word about the work is equally important as the content itself.

Whether it is a journal article, a monograph, a textbook, or some other form of academic communication, marketing is essential to the success of the material.

How to build an academic brand online

If you Google your own name, are you happy with what the search results show about you and your work? If not, you may want to take steps to improve your online presence to better reflect your academic brand, which articulates your unique expertise and affects the way you are perceived both online and in the real world.

In a recent TAA webinar entitled, “Designing Your Online Presence to Communicate Your Academic Brand,” veteran higher ed blogger Lee Skallerup Bessette and academic branding coach Paula Thompson, both of Academic Coaching & Writing discussed ways to create or enhance your online presence to promote yourself and your work.

10 Marketing tips and strategies for textbook authors

When authors invest the dedicated time and effort to produce a textbook, it’s important that they do it with a goal that it will be adopted and read and that it will provoke learning, said Robert Christopherson, author of the bestselling introductory geography textbook, Elemental Geosystems. “This requires thought throughout the creation process toward our involvement in marketing and how the post-production/sales period will progress,” he said. “Marketing and sales are areas of publisher responsibility for sure, and I respect these editorial channels of authority, however I have learned that the marketing process works best with proactive, aggressive, and consistent effort.”

Christopherson shares the following ten marketing tips and strategies: