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Building a buzz: Creating an online presence to make your book findable

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So—you’ve completed your latest publication. There’s been a lot of sweat, and maybe some tears, but you did it. Wouldn’t it be great if your hard work was over? Unfortunately, outside of your immediate circle of colleagues, friends, and family, no one knows about your book. You need to get the word out. Fortunately, you don’t have to be a marketing expert to create a stellar online presence. There are many simple, accessible ways to make your publication findable online.

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