2026 TAA Institute Bookstore Featured Book, ‘Brainstorm! Practice for Unrestricted Imagination and Original Thought’

As technological advancements accelerate, a notable paradox emerges: the increase in tool sophistication is accompanied by a measurable decline in original human thought. Dr. Olga Zbarskaya, founder and president of the OZCREDO Institute of Creative Thinking, addresses this issue in her academic bestseller, Brainstorm! Practice for Unrestricted Imagination and Original Thought. This publication serves both as a scientific treatise and a practical guide, offering a research-driven framework to reestablish human creativity as an essential resource for contemporary progress. Dr. Zbarskaya reconceptualizes creativity, positioning it not as an elusive talent but as a facet of mental fitness. Drawing upon comprehensive neurological studies and insights from over 100 interviews with international experts in music, technology, and science, Brainstorm! posits that cognitive flexibility—shifting between diverse patterns of thinking—is vital for personal and professional well-being.

Focus on or Go Wide?

By John Bond

If you’ve ever stared at a blank screen and wondered how wide or narrow you should write, you’re in good company. The tension between writing narrow versus broad lives at the heart of scholarly publishing. It’s a classic dilemma: go deep and speak to a specialized very knowledgeable audience that truly gets it or go broad and frame your knowledge for readers across multiple disciplines. Let’s look at both approaches, because each has its own virtues, risks, and rewards.

Dear Dr. Noelle: Are You Dragging Your Dissertation Feet?

By Dr. Nolle Sterne

Q: Maybe it’s the new year, but I can’t seem to get going on my dissertation.

—Word Dawdler

A: Sounds like you’re dragging your dissertation manuscript in sorry tow behind you like an annoying younger brother. You’re probably doing the impossible already—on campus or online, like many other graduate students—juggling family, work, and school. Your academic struggles are intensified by the stresses of such multiple responsibilities and too often you’re slowed down to stop.

TAA Shares Results of Survey Seeking Authors’ Experiences Filing Claims in Bartz v. Anthropic Settlement

Between December 2025 and early January 2026, the Textbook & Academic Authors Association conducted a survey seeking authors’ experiences filing claims in the landmark Bartz v. Anthropic settlement. The majority of respondents 87% (52) said they were educational/textbook authors, 23% (14) said they were university press/academic authors, 8% (5) said they were trade authors, and 3% (2) were unsure which author type they were.

While a majority of respondents to the survey said they had already filed claims (31 of 60), almost the same number of respondents said they had not (29 of 60).

In Response to Motion Filed By TAA, Sage Agrees to Send Email Correcting Earlier Assertions as to Authors’ Share of Settlement Proceeds in Bartz v. Anthropic

On December 22, 2025, the Textbook & Academic Authors Association (TAA) filed a motion to intervene in the Bartz v. Anthropic case, asking for an order to require curative notice and injunctive relief by Sage Publishing after the company sent a misleading email to its authors. In that email, Sage directed its authors to claim a specific percentage of the settlement and asserted that by not doing so, the authors could delay getting their payment. After negotiating with class attorneys and with Sage about sending a curative email that addresses the main concerns detailed by TAA in the motion, TAA agreed to withdraw the motion. Sage authors should receive the curative email this week.

TAA’s motion was filed after TAA Executive Director Kim Pawlak received an email from a TAA member on December 12 forwarding an email the author received from her publisher, Sage.