5 Ways authors can assist their publisher with book promotion

Whether you are an author working with a larger publisher with a sizable marketing budget, or a smaller publisher with a tight marketing budget, you can–and should–play a role in promoting your book. Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing, shares five ways authors can assist their publisher with book promotion:

TAA Committee for Diversity, Equity, and Inclusion Town Hall on Peer Review

Peer Review is at the heart of the process scholars use for advancing knowledge, testing theories, and authenticating claims and findings of research. Identity – both of the reviewers and the reviewed – is an inescapable component of peer review, and it can add an element of subjectivity to any assessment.

 Members of TAA’s Committee for Diversity, Equity, and Inclusion will conduct a Town Hall to hear from members about their experiences in peer review. Have you experienced biases in the peer review process? How did you become aware of it, and did the publisher address the issues? Are there ways you’ve seen diverse identities improve the peer review process?

Join us Tuesday, September 21 at 4 p.m. ET for a discussion guided by members of the Committee. Take this opportunity to include your voice in the discussion, and leave with strategies for reviewers and authors navigating DEI issues in the peer review process. Let’s learn from our experiences.

Your own writing room(s)

My writing buddy’s face turned dark pink as she shouted over her latté. “No one can write anything decent without a private place!” She jabbed with her finger. “It’s gotta be your own!”

I was as adamant. “Oh, come on! All you need is the desire, will, and your stone tablet and sharp tool. It doesn’t matter where you write!”

Our little debate embodies two often-discussed viewpoints about writing. My vehement response to my friend brought up again my long puzzlement about the most effective place to write. Other writers have explored this topic, with many suggestions. They are all fine, but I believe something is missing. Especially if you’re in a quandary about where to write, I’d like to help enlarge your perceptions of your own physical and mental writing places, spaces, and times.

President’s Message: Doing the work of diversity, equity, and inclusion

I once again find myself writing about diversity, equity, and inclusion (DEI) in textbooks. Not because I am—or feel myself to be—an expert in any aspect of DEI. Far from it. I am writing again because these concerns continue to weigh on me.

As a textbook author, I have a grave responsibility that goes beyond the obvious promise to deliver useful content for learning my subject. It is not only my descriptions and explanations and examples that affect my users—it is also the voice and vision that comes through those written words.

8 Benefits of working with a small publisher on your stand-alone textbook supplements

Authoring a textbook supplement, rather than a traditional textbook, can be a rewarding and lucrative experience if you’re working with the right small publisher. Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing, shares eight benefits from his experience authoring with a small publisher like Morton.

6 Benefits of authoring stand-alone textbook supplements

Authoring a textbook supplement can be an attractive alternative to authoring a traditional textbook, says Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing. He shares six benefits to authoring stand-alone textbook supplements:

  1. Stand-alone supplements are optional, which leads to potentially more adoptions. Some instructors recommend them, others require them, and those recommendations lead to a lot of sales. He says he sees an additional 10 percent sell-through when his book is recommended rather than required.
  2. Costs are lower, which leads to more sales. His books sell for between $26 and $52 depending on the number of pages.
  3. The consumable nature of stand-alone supplements means no used book sales driving profits down. His supplements are three-hole drilled and shrink-wrapped.